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出版社:哈爾濱工程大學
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ISBN:9787566111005
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作者:編者:王丹丹//張曉肜
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頁數:227
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出版日期:2016-01-01
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印刷日期:2016-01-01
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包裝:平裝
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開本:16開
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版次:1
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印次:1
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字數:465千字
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王丹丹、張曉肜編寫的《出版專業英語》為編輯 出版類英文教材,不僅涵蓋了圖書出版史、編輯的類 型與職責、圖書出版流程、雜志出版、報紙出版等基 礎性專業知識,而且還加入了數字出版、網絡出版、 出版技術、網絡圖書營銷等內容,緊跟數字出版技術 飛速發展的大環境。本書英文與譯文相結合,並配有 自學課文,且在各章中均配有背景知識介紹、學習目 標與要求以及若干熱身問題,各章均設有多類型習題 ,文後的詞彙釋義均采用英漢雙解的方式。 本書可作為編輯出版學專業的本科生、研究生的 教材及從事出版專業出版者的參考書。
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Unit 1 Panorama of Book Industry Text A Book Publishing Industry Analysis Text B How Does the Publishing Industry Work Text C Private Publishing Industry Text D (self-taught text) Book Publishing Industry Problems Unit 2 Publishing History Text A Publishing Timeline Text B Publishing History in China Text C Chinese Printing History Text D (self-taught text) Publishing History in Europe Unit 3 Production Process of One Book Text A Editing Process Text B Book Design Text C Understanding the Book Distribution Channels Text D (self-taught text) Printing Process Unit 4 Magazine Publishing Text A Types of Jobs in Magazine Publishing Text B What are the Duties of a Magazine Editor Text C What is a Magazine Editor Text D (self-taught text) How to Edit and Proofread a Manuscript Unit 5 Types and Duties of Editors Text A The Various Types of Editors Text B Role of an Editor in Print Media Text C What is a Copy Editor or Page Designer Text D ( self-taught text) Authors, Writers, and Editors Unit 6 Digital Publishing Text A Define Digital Publishing Text B The History of Digital Publishing Text C E-book SWOT Analysis Text D (self-taught text) Digital Publishing Tools Unit 7 Online Publishing Text A How to Publish an E-book Text B Publish on Demand--A Lightning Source Book Example Text C Learn How to Promote and Market Books Online Text D (self-taught text)Find a Publisher and Get My Book Published Unit 8 Technology about Publishing Text A Unlimited Cloud-based Service for Audio Books Text B Desktop Publishing Technology Text C Electronic Publishing Technology Text D (self-taught text)Building an Audience for Digital Editions Unit 9 Distribution and Marketing Text A What is Marketing Text B Getting Publicity Text C What Kind of Coverage Might You Achieve Text D (self-taught text) Promotion Methods Unit 10 Publishing Contract and Copyright Licensing Text A Publishing Contract Text B What not to Miss When Drafting & Negotiating Your Book Publishing Contract Text C How to Negotiate Book Publishing Contract Tactfully Text D (self-taught text)Negotiating Book Contract Terms and Royalties Unit 11 Publishing Law Text A Knowledge about Copyright Text B What is Copyright Infringement Text C Press Law Text D (self-taught text)Freedom of the Press Appendix I Referenced Translation Appendix II Part of the Reference Answers
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