●Unit One Globalization and Trade
●Unit Two International Trade
●Unit Three International Investment
●Unit Four Intellectual Property
●Unit Five International Marketing
●Unit Six International Finance
●Unit Seven International Payments
●Unit Eight Multinational Corporations
●Unit Nine Logistics
●Unit Ten Corporate Culture
●Unit Eleven Business Management
●Unit Twelve Business Negotiations
●Unit Thirteen Stocks and Bonds
●Unit Fourteen Business Meeting
●Unit Fifteen Job Interview
●Unit Sixteen Business Travel
●Answer Keys
●References
內容簡介
本教材對應的課程有商務英語視聽說,商務聽力等課程,是完整的一學期教材。適合大二以上商務英語專業和國貿專業學生使用。本課程設計為線上線下一體化教學模式,除了有完整的線下版外,使用學校還可以安裝使用網絡版教材。網絡版內容更加齊全,具有完整的練習和多種輔助手段,便於師生能夠適應全新的教學模式。網絡版適合在多媒體教室進行互動教學,並適合學生在課後自主學習。而且,內容可以根據需要進行修改和增添。