ISBN編號：9787508540054 書名：The The 作者：Cheng 代碼：128 是否是套裝：否 出版社名稱：五洲傳播出版社
" 華為奇跡 作 者: 程東升,劉麗麗 著 悅享怡然文化 譯  定 價: 128 出?版?社: 五洲傳播出版社 出版日期: 2019年01月01日 頁 數: 439 裝 幀: 平裝 ISBN: 9787508540054  ●Chapter I Approaching Huawei
I. Why is Huawei So Powerful?
II. Culture is an Inexhaustible Resource
III. Huawei's Mind-set of Internationalization
IV. Tearing Up the Department Walls
V. The Philosophy of Ren Zhengfei
VI. The Greyscale Management Philosophy of Ren Zhengfei
Chapter II Technology Strategy
I. "Eight Systems of Seven Countries".
II. Ren Zhengfei: I Can Do Nothing but Jump off a Building if I Lose
III. The First Application of C&CO8 in Yiwu
IV. The Rise of Julong, Datang, Jinpeng, ZTE and Huawei Under the
Policy of Support
V. The 10,000-Port Switch Opened Up the Rural Telephone Market
VI. The Beijing Institute: A Milestone of Technology Development
VII. The "Taking-in" Principle of Technology
VIII. Cisco Sued Huawei for Infringement
IX. The Tactic of Suppressing the Competition Beats Domestic Rivals..
X. The Travails of Two Innovations
XI. Among the Technological Leaders
XII. The Huawei Cloud Strategy
Chapter III Battle of Marketing
I. 100:1 "Mass Combat".
II. Regardless of Cost: Managers who are not Willing to Spend Money are
not Good Managers
III. Price War: Kill the Competitors
IV. The Customer Relationship is the Core Competence
V. From "Drinking and Kickbacks" to "Consultation and Marketing"
VI. Insistence on the "General Customer" Principle
VII. Establishing Joint Venture Companies with the Telecommunications
Bureaus
VIII. Huawei's Service Innovation
IX. Establishing a First-Class Delivery Platform
Chapter IV Secret Tips for the Recruitment of Talent
I. The Recruitment of 10,000 People that Stunned the Whole Nation...
II. "Devil Training".
III. Cultivating Talent
IV. Turn a Scholar into a Soldier
V. Considering Talents as Strategic Resources
VI. Huawei University - the Modem Whampoa Academy for the Chinese
Business World
Chapter V Survive the Winter
I. The Final Mania
II. A Freezingly Cold Winter
III. The Truth About Selling Avansys Power
IV. Layoffs, Layoffs and Layoffs
V. The Way Back to Traditional Business Competition
VI. Huawei's Crisis Management
Chapter VI Transnational Marketing and Chinese-Style Diplomacy
I. Starting from Hong Kong
II. The Journey to Russia
III. Entering the United States
IV. The Diplomatic Route is the Sales Route
V. Hand in Hand with Brothers of Asia, Africa and Latin America
VI. Success in Canada, Breakthrough in North America
VII. Economy: The Foundation of and Guide to Diplomacy
VIII. Numerous Barriers Encountered in the Overseas Strategic Layout...
IX. When Markets Encounter Politics
X. Breaking the Vicious Circle of Internationalization
Chapter VII Moment Outshining Others
I. At the Height of Fame
II. From Penetrating Russia to Covering the Whole CIS
III. Cooperation with All Top Telecommunications Operators Worldwide
IV. Leap into the Fortune 500
V. Huawei in the Era of Cloud Computing
VI. Breaking up the Monopoly. Building the Transatlantic Submarine
Cable
VII. The Beginning of the Era of"Honor".
 內容簡介  華為，中國民企的佼佼者、優選很大的電信網絡解決方案提供商、優選第二大電信基站設備供應商。近年來，以華為為代表的中國高科技民企正在優選範圍內展現中國實力。本書是一本講述華為發展史的力作，作者克服種種困難，采訪了數百位“華為人”，訪談整理稿多達400 餘萬字，錄音材料201 小時以上，歷時五年，寫就本書。 "
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