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出版社:西安交大
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ISBN:9787569304091
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作者:編者:(英)蓋伊·布魯克-哈特
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頁數:156
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出版日期:2018-03-01
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印刷日期:2018-03-26
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包裝:平裝
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版次:1
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印次:1
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字數:273千字
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蓋伊·布魯克-哈特編著的《劍橋標準商務英語 教程(第2版)》(Business Benchmark Second Edition)是一套由劍橋英語教學者編著的商務英語教 程,每個級別都包含學生用書(附自學手冊)和教師用 書各一冊。互為補充。本教程圍繞當前職場中常見的 主題設置學習單元,涵蓋商務用語和商務技能,通過 有針對性的指導和反復練習,幫助學生提高商務環境 中的英語實際運用能力。本教程既可用於商務英語課 堂教學,也適合那些即將踏入職場或已工作的學習者 使用。 本書是高級·教師用書。
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Acknowledgements Introduction Management Unit 1: Corporate culture Exam reference and unit notes Photocopiable activity: Time management Answer key Transcript Unit 2: Leaders and managers Exam reference and unit notes Photocopiable activity: Management problems Answer key Transcripts Unit 3: Internal communications Exam reference and unit notes Photocopiable activity: Bad bosses Answer key Transcript Unit 4: Chairing meetings Exam reference and unit notes Photocopiable activity: Case study: Spenfeld Answer key Transcript Competitive advantage Unit 5: Customer relationships Exam reference and unit notes Photocopiable activity: Case study: Curiosity Tours Answer key Transcript Unit 6: Competitive advantage Exam reference and unit notes Photocopiable activity 1: Attention to pricing Photocopiable activity 2: The competitive advantage game Answer key Transcripts Unit 7: A proposal Exam reference and unit notes Photocopiable activity 1: Relocating Photocopiable activity 2: Compound nouns quiz Answer key Transcript Unit 8: Presenting at meetings Exam reference and unit notes Photocopiable activity 1: Catalina’s presentation Photocopiable activity 2: A proposal for marketing ice-cream Answer key Transcript Advertising and sales Unit 9: Advertising and customers Exam reference and unit notes Photocopiable activity: Case study: Country Club 366 Answer key Transcript Unit 10: Advertising and the Internet Exam reference and unit notes Photocopiable activity: Case study: Fred-Winter-Homes Answer key Transcripts Unit 11: Sales reports Exam reference and unit notes Photocopiable activity: A sales report Photocopiable sample answer: A sales report Answer key Transcript Unit 12: The sales pitch Exam reference and unit notes Photocopiable activity: Breakthrough performance Answer key Transcripts Finance Unit 13: Forecasts and results Exam reference and unit notes Photocopiable activity: Investigating a company Answer key Transcript Unit 14: Financing the arts Exam reference and unit notes Photocopiable activity: Business options Answer key Transcripts Unit 15: Late payers Exam reference and unit notes Photocopiable activity 1: Letter-writing quiz Photocopiable activity 2: Useful phrase for letters Answer key Transcripts Unit 16: Negotiating a lease Exam reference and unit notes Photocopiable activity: Negotiation strategy: avoiding pitfalls Answer key Transcripts The work environment Unit 17: Workplace atmosphere Exam reference and unit notes Photocopiable activity: Attitudes to work Answer key Transcript Unit 18: The workforce of the future Exam reference and unit notes Photocopiable activity: Women in senior management Answer key Transcripts Unit 19: Productivity Exam reference and unit notes Photocopiable activity: Constraints on productivity Answer key Transcript Unit 20: Staff negotiations Exam reference and unit notes Photocopiable activity: Negotiating points Answer key Transcripts Corporate relationships Unit 21: Corporate ethics Exam reference and unit notes Teacher’s Resource Book activity: Business quiz Answer key Transcript Unit 22: Expanding abroad Exam reference and unit notes Photocopiable activity: The investment game Answer key Transcripts Unit 23: An overseas partnership Exam reference and unit notes Answer key Transcripts Unit 24: A planning conference Exam reference and unit notes Photocopiable activity: Giving short presentations Answer key Transcripts Exam skills and Exam practice Answer key Transcripts Appendix: The common European Framework
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