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出版社:重慶大學
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ISBN:9787568900997
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作者:編者:白樺|總主編:翁鳳翔//郭桂杭
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頁數:259
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出版日期:2016-11-01
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印刷日期:2016-11-01
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包裝:平裝
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開本:16開
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版次:1
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印次:1
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字數:417千字
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由白樺主編的《高級商務英語教程(附光盤2新時 代商務英語專業繫列教材)》的課文均取材於國內外 權威報紙雜志,體現了世界範圍內商務活動日新月異 的變化。本教材的編寫目的是:在進一步提升高年級 學生實際語言運用能力和國際商務領域中的跨語言、 跨文化、跨學科的交際能力的同時,重在培養學生針 對現實商務活動和話題獨立分析、解決問題的能力。 教材的各個環節實現了英語語言技能訓練與商務 專業知識學習的交叉與融合。該教材共12個單元,每 個單元分為Preview Activities,Intensive Reading,Supplementary Reading三大部分。各單 元內容分別涉及以下話題:商業倫理、文化創意產業 、商界領袖、投資與風險管理、避稅天堂與企業逃稅 、眾籌、並購、電子商務、變革管理、企業與氣候變 化、中國的創造力、一帶一路。 本教材適合於商務英語專業或英語專業(商務方 向)大三學生使用,也可作為英語愛好者和從事國際 商貿活動人士的參考教材。
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Unit 1 Business Ethics Part I Preview Activities Part II Intensive Reading Text A Valley of the Dudes Part III Supplementary Reading Text B Business Values and Ethics in China—a Problem for International Companies? Unit 2 Cultural and Creative Industry Part I Preview Activities Part II Intensive Reading Text A The UK's Challenges and Recommendations in Investing in the Cuhural and Creative Industries Ecosystem Part III Supplementary Reading Text B Hong Kou~s Arts,Culture and Creative Industries Unit 3 Business Leaders Part I Preview Activities Part II Intensive Reading Text A A Chinese Torchbearer Part III Supplementary Reading Text B Samsung,The Soft Succession Unit 4 Investment and Risk Management Part I Preview Activities Part II Intensive Reading Text A Investing Agriculture Part III Supplementary Reading Text B Astounding Claims Unit 5 Tax Haven and Corporate Tax Evasion Part I Preview Activities Part II Intensive Reading Text A Corporate Tax Still Slipping the Net Part III Supplementary Reading Text B Property Taxes:Assessing the Assessments Unit 6 Crowdfundinfl Part I Preview Activities Part II Intensive Reading Text A Crowdfunding,Cool! Part III Supplementary Readingt Text B Why Chinese Crowdfunding Sites Aren’t Really For Entrepreneurs Unit 7 Mergers and Acquisitions Part I Preview Activities Part II Intensive Reading Text A Mergers and AcquisitionNew Rules for Attraction Part III Supplementary Reading Text B Merger,Acquisition,AllianceWhich is the Best? Unit 8 E—commerce Part I Preview Activities Part II Intensive Reading Text A Alibabafrom Clicks to Bricks Part III Supplementary Reading Text B Online Offerings Are Shaping the Future of China's Consumer Credit Market Unit 9 Corporations and Climate Change Part I Preview Activities, Part II Intensive Reading Text A Oil Companies and Climate Change,“Nodding Donkeys” Part III Supplementary Reading Text B Climate ChangeClear Thinking Needed Unit 10 Change Management Part I Preview Activities Part II Intensive Reading Text A A PaleRe of Planst Part III Supplementary Reading Text B 10 Principles of Change Management Unit 1 1 Chinese Innovation and Creativity Part I Preview Activities Part II Intensive Reading Text A Calibrating Chinese Creativity Part III Supplementary Reading Text B Chinnovation:Unraveling the Dynamics of Chinese Innovation Unit 12 0ne Belt0Re Road Part I Preview Activities Part II Intensive Reading Text A China's“One BeltOne Road”To Where? Part III Supplementary Reading Text B RMB Internationalization Spreads Wings with“Belt and Road”Strategy
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