Unit 1 Overview of Cross-border E-commerce
Chapter 1 Concept and Characteristics of Cross—border
E-commerce
Chapter 2 The Significance of Cross-border E-commerce
Chapter 3 Cross-border E-commerce Development in China
Chapter 4 Customer Service of Cross-border E-commerce

Unit 2 Introduction to Main Cross-border E-commerce Platforms
Chapter 1 Alibaba．com
Chapter 2 AliExpress
Chapter 3 *** PlatfOrm(B281
Chapter 4 *** Platform(B2C)
Chapter 5 DHgate
Chapter 6 E-commerce PlatfOrms in Different Countries

Unit 3 Pre-sale Services of Cross．border E-commerce
Chapter 1 Store Description
Chapter 2 Title Description
Chapter 3 Product Description
Chapter 4 PIatfOrm—inside Marketing
Chapter 5 SNS Marketing
Chapter 6 SEO＆SEM

Unit 4 On-sale Services of Cross．border E-commerce
Chapter 1 Product Information Inquiry
Chapter 2 Payment
Chapter 3 Price Negotiation
Chapter 4 Product Packaging
Chapter 5 Shipment and Delivery

Unit 5 After-sales Services of Cross-border E-commerce
Chapter 1 Disputes and Complaints
Chapter 2 Comments on PrOduct／Service
Chapter 3 Customer Maintenance
Chapter 4 Consumer Habits and Characteristics of Major
Countries(I)
Chapter 5 Consumer Habits and Characteristics of MaiOr
Countries(Ⅱ)

Appendices
Appendix I Products Catalogues
商品分類名稱中英文對照
Appendix lI The Introduction to the Countries that the Belt and Road
I nitiative I nvolves
“一帶一路”沿線**介紹

參考文獻