由周紅紅、王建榮、王小娟主編的《綜合商務英
語(第4冊新視界商務英語繫列教材)》所選話題涵蓋
經濟學、管理學等主要學科領域，由10個單元構成，
主題分別為BLisiness Communication、Business
Negotiation、Takeovers and Meroers、Finance
and Banking、Stocks and Bonds、E—commerce、
Risk Management、Corporate Culture、Green
Economy、China’s Economy and the World。10
個主題均采用統一的體例呈現，共分為五個模塊：模
塊一為名人名言。吟誦這些名言妙語，有利於提高學
習者的思維能力和表達能力。模塊二與模塊三均為選
自近期英美報刊文章及報道的英文原文，保證了語言
和內容的準確性和真實性，著重提高學生的知識水平
、語言表達能力和思辨能力。模塊四為中國文化和世
界文化集錦。成對選取中國文化和世界文化知識，並
配有中英文解讀，向學習者呈現中外璀璨文化的精華
。模塊五為案例分析。選取與主題相關的國內外商務
或文化案例，旨在幫助學習者理解商業運作模式和價
值創造模式及規律，培養學生的跨文化意識，提高學
生分析問題、解決問題的能力。

Unit 1 Business Communication
Text A Twelve Secrets of Effective Business Communication
Text B Communicating Effectively for Business
Chinese and International Culture Tour
Case Study
Unit 2 Business Negotiation
Text A The Art of Negotiating
Text B Negotiation Strategy: Seven Common Pitfalls to Avoid
Chinese and International Culture Tour
Case Study
Unit 3 Takeovers and Mergers
Text A Mergers and Acquisitions: Understanding Takeovers
Text B 2017 Bodes Well for Chinese Takeovers
Chinese and International Culture Tour
Case Study
Unit 4 Finance and Banking
Text A On the Way: Chinese Capital's Journey to the World
Text B Which Is Better: Saving Money or Paying Down Debt?
Chinese and International Culture Tour
Case Study
Unit 5 Stocks and Bonds
Text A Stocks vs. Bonds
Text B Where to Put Your Cash While Savings Rates Are Rock-bottom?
Chinese and International Culture Tour
Case Study
Unit 6 E-commerce
Text A Making the Most of China's E-commerce Boom
Text B What Does the Store of the Future Look Like?
Chinese and International Culture Tour
Case Study
Unit 7 Risk Management
Text A Risk Management
Text B The Main Types of Business Risk
Chinese and International Culture Tour
Case Study
Unit 8 Corporate Culture
Text A Does Corporate Culture Really Matter?
Text B Risky Rhetoric: When Personal Opinions Damage Corporate Brands ...
Chinese and International Culture Tour
Case Study
Unit 9 Green Economy
Text A Green Economy
Text B Rise of Personal Solar Power
Chinese and International Culture Tour
Case Study
Unit 10 China's Economy and the World
TextA ABreath of FreshAir
Text B How China's Economy Influences the US
Chinese and International Culture Tour Case Study
附錄一 Glossary
附錄二 TEM-8(2015—2017)