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| | 內容介紹 | |
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出版社：上海交大
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ISBN：9787313190734
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作者：編者:秦偉
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頁數：183
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出版日期：2018-03-01
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印刷日期：2018-03-28
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包裝：平裝
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版次：1
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印次：1
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字數：263千字
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秦偉主編的《商務英語導學與實踐》以真實商務
情境和商務英語的閱讀與視聽材料為基礎，將商務英
語聽、說、讀、寫、譯五項技能訓練貫穿於全書各個
模塊，為學習者提供了鮮活的語言體驗。教材有針對
性地提煉重要商務知識點並進行簡明講解，幫助學習
者習得正確規範的商務英語術語和得體地道的商務英
語表達，體現對單元所學知識的遷移和應用，有效引
導學習者學習基礎商務知識，綜合運用商務英語語言
進行表達，以期培養學習者商務英語語用能力、溝通
合作意識和跨文化交際能力，提升學習者的英語語言
應用能力和綜合素質。
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Unit 1 Job Interview
Part Ⅰ Detailed Studies of the Texts
Text A Tips for Acing a Job Interview
Text B Bad Job Interviews: What Went Wrong?
Part Ⅱ Reading Exercises
Part Ⅲ Business Translation
Part Ⅳ Business Writing
Part Ⅴ Listening Practices
Unit 2 Business Etiquette
Part Ⅰ Detailed Studies of the Texts
Text A Business Etiquette for Corporate Events
Text B How to Master Business Etiquette it/New Zealand
Part Ⅱ Reading Exercises
Part Ⅲ Business Translation
Part Ⅳ Business Writing
Part Ⅴ Listening Practices
Unit 3 Business Travel
Part Ⅰ Detailed Studies of the Texts
Text A How to Organize a Travel Itinerary
Text B International Business Travel -- Dos and Don'ts
Part Ⅱ Reading Exercises
Part Ⅲ Business Translation
Part Ⅳ Business Writing
Part V Listening Practices
Unit 4 Business Meeting
Part Ⅰ Detailed Studies of the Texts
Text A How to Write an Agenda for a Meeting
Text B Running Business Meetings
Part Ⅱ Reading Exercises
Part Ⅲ Business Translation
Part Ⅳ Business Writing \"
Part Ⅴ Listening Practices
Unit 5 Product and Company Presentation
Part Ⅰ Detailed Studies of the Texts
Text A How to Create a Powerful Sales Presentation
Text B The Perfect Presentation: Materials
Part Ⅱ Reading Exercises
Part Ⅲ Business Translation
Part Ⅳ Business Writing
Part Ⅴ Listening Practices
Unit 6 Sales and Marketing
Part Ⅰ Detailed Studies of the Texts
Text A What Is the Difference Between Marketing and Sales?
Text B Powerful Content Marketing Stories
Part Ⅱ Reading Exercises
Part Ⅲ Business Translation
Part Ⅳ Business Writing
Part Ⅴ Listening Practices
Unit 7 Business Negotiation
Part Ⅰ Detailed Studies of the Texts
Text A How to Negotiate a Job Offer
Text B How to Know When You Should Walk Away from a Negotiation
Part Ⅱ Reading Exercises
Part Ⅲ Business Translation
Part Ⅳ Business Writing
Part Ⅴ Listening Practices
Unit 8 Business Culture
Part Ⅰ Detailed Studies of the Texts
Text A Culture Is a Firing Offense
Text B Doing Business in Canada
Part Ⅱ Reading Exercises
Part Ⅲ Business Translation
Part Ⅳ Business Writing
Part Ⅴ Listening Practices
參考答案
參考文獻
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