本書為《外貿英語實戰繫列》之一。本書內容從實際出發，根據外貿業務員在日常業務中需要使用郵件與客戶溝通的場合，分8個模塊介紹外貿英語函電寫作知識。實用的外貿英語函電範例，所有案例來自實際的外貿業務，每個案例之後都有簡明扼要的寫作技巧評析。
閱讀本書，您就能與國外客戶自如、準確地郵件溝通！

本書內容體現了三個突出特點：一是內容從實際出發，根據外貿業務 員在日常業務中需要使用郵件與客戶溝通的場合，分8個模塊介紹英語函電 的實用表達方法，即建立貿易聯繫、樣品費用、價格商談、包裝、付款方 式、裝船通知、申訴、出貨，其中每個模塊又根據各自不同的情況或是活 動步驟分別介紹：二是運用實際案例，形像展示業務員與客戶間的郵件往 來，並針對不同的業務活動總結出寫作技巧和要點；三是郵件範例實用性 極強，有些隻要稍加變動即可作為萬能模板使用，起到工具書的效果。 本書貼近實際，淺顯易懂，是外貿業務員進行郵件溝通的實務書。

Unit 1 Establishing Business Relations建立貿易關繫
1.Self introduction
2.Contact customer after the fair
3.Enquiry from customer
4.Take the information from other colleagues
5.Contact customer by B2B web information
Unit 2 Sample Charges樣品費用
Sample 1 Customer ask for samples to send by fedex
Sample 2 Customer refuse to pay sample charges
Sample 3 Customer ask for more free samples
Unit 3 Price Bargain價格商談
1.New price request for repeat order
2.Customer request for lower price
3.Selling price increasing for sale
Unit 4 Package包裝
Sample 1 Lables and giftbox revisation and confirmation
Sample 2 DVD player artwork design revisation and confirmation
Unit 5 Payment Term付款方式
Sample 1 Order confirmation
Sample 2 Payment negotiation
Sample 3 Skills on payment term discussion
Sample 4 L/C 60 days confirmation
Unit 6 Shipment Advice裝船通知
Sample 1 Confirm shipping details
Sample 2 Confirm shipping documents draft
Unit 7 Complaint申訴
1.Missing goods
2.Making wrong production
3.Making wrong OSD language
4.Making wrong giftbox
5.Making wrong product color
Unit 8 Shipment出貨
Sample 1 Shipment delay penalty
Sample 2 Solve product problems on shipment
Sample 3 Delay shipment and L/C amendment