孫小軍、王冠、劉璐主編的《商務英語（商務英
語核心課程繫列教材）》分12章，內容涵蓋企業設立
、生產、融資、公司管理、市場營銷、國際貿易、商
務談判、國際商法、電子商務等基礎國際商務內容。
每章涉及一個方面，由章節導讀部分引入，配以經典
案例、圖表並附有同步練習。教材內容大都選自英文
財經原版書籍和報刊，繫統展示了商務知識和英語語
言應用的科學性、繫統性和實用性。

Chapter 1 Economics
1.Basics of Economics
1.1 Scarcity
1.2 Macroeconomics and Microeconomics
1.3 PPF
1.4 Opportunity Cost
2.Law of Supply and Demand
2.1 Equilibrium
2.2 Utility
3.Types of Market Structure
Chapter 2 Setting up a Business
1.Sole Proprietorship
1.1 Characteristics of Sole Proprietorship
1.2 Advantages of Sole Proprietorship
1.3 Disadvantages of Sole Proprietorship
1.4 Starting a Sole Proprietorship
2.Partnership
2.1 Categories of Partnership
2.2 Advantages of Partnership
2.3 Disadvantages of Partnership
2.4 Starting a Partnership
3.Corporation
3.1 Characteristics of Corporation
3.2 Advantages of Corporation
3.3 Disadvantages of Corporation
3.4 Starting a Corporation
4.Franchising
4.1 Characteristics of Franchising
4.2 Advantages of Franchising
4.3 Disadvantages of Franchising
4.4 Starting a Franchising
Chapter 3 Financing
1.Forms of Financing
1.1 Debt Financing
1.2 Equity Financing
2.Financial Market
2.1 Capital Market
2.2 Stock Market
2.3 Bond Market
2.4 Money Market
2.5 Cash or Spot Market
2.6 Derivatives Market
2.7 Interbank and Foreign Exchange Market
3.Financial Institutions
3.1 Commercial Bank
3.2 Investment Bank
3.3 Insurance Company
……
Chapter 4 Production
Chapter 5 Marketing
Chapter 6 Management
Chapter 7 Accounting
Chapter 8 International Trade
Chapter 9 International Business Negotiation
Chapter 10 Access to Global market
Chapter 11 International Business Law
Chapter 12 E-commerce
Keys to the Exercises
Reference