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出版社:中國人民大學
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ISBN:9787300249605
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作者:編者:趙淑容//宋君霞|總主編:劉白玉
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頁數:242
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出版日期:2018-01-01
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印刷日期:2018-01-01
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包裝:平裝
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開本:16開
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版次:1
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印次:1
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字數:286千字
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由趙淑容、宋君霞主編的《商務英語閱讀(第3冊 新視界商務英語繫列教材)》共10個單元,內容涉及 國際組織、貿易壁壘、產品質量、商業領導、團隊精 神、商業創新、客戶服務、商業競爭等。本書每個單 元均由Text A、Text B及相關練習組成。Text A側 重國際商務知識習得,練習題形式主要有篇章理解、 詞彙練習、完形填空、翻譯等。Text B大多是本土化 商務語篇閱讀材料,課後閱讀練習由問答題與選擇題 組成,側重學生綜合閱讀能力的提高。本書具有如下 特色: 選材主題突出時代性; 選材內容兼具國際化和本土化; 強調商務語境下分析、解決問題的實踐能力: 兼顧商務知識的專業性和傳統文化的普及性。
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Unit 1 International Organizations Text A Spurring Global Growth via a New Trade Facilitation Agreement Text B Essentials on AIIB Chinese and International Culture Tour Unit 2 Trade Barriers Text A UK Trade Agreements after Brexit: How to Address Tariffs and Regulatory Trade Barriers Text B Globalization and China Doesn't Stop Here Chinese and International Culture Tour Unit 3 Product Quality Text A High Online User Ratings Don't Actually Mean You're Getting a Quality Product Text B How "Made In China" Became Cool Chinese and International Culture Tour Case Study Unit 4 Business Leadership Text A Why Deception Is Probably the Single Most Important Leadership Skill Text B Why Focus-based Leadership Is Important to Huawei's Business Strategy Chinese and International Culture Tour Unit 5 Business Teamwork Text A The Secrets of Great Teamwork Text B Developing Cooperative Teams to Support Individual Performance and Well-being in a Call Center in China Chinese and International Culture Tour Case Study Unit 6 Business Innovation Text A The New Manufacturing Footprint Text B Organizing Your Business for Innovation: Lessons from Alibaba Chinese and International Culture Tour Unit 7 Job Satisfaction Text A When Work Satisfaction Comes from Having Four Jobs Text B Chinese White Collar Suffering Job Burnout Chinese and International Culture Tour Case Study Unit 8 Customer Service Text A Know Your Customers' "Jobs to Be Done". Text B Air China Enhances Sales and Customer Service with Avaya Intelligent Communications Solutions Chinese and International Culture Tour Case Study Unit 9 Business Competition Text A Are Airline Mergers Leading to Higher Air Fares? Text B Business Competition Has Not Gotten Fiercer Chinese and International Culture Tour Unit 10 Business Etiquette Text A Importance of Business Etiquette Text B Business Etiquette Chinese and International Culture Tour Case Study Appendix I Glossary Appendix II TEM-4 (2015-2017)
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