Part One An Overview of Business English Written Communication
Chapter 1 Understanding communication
Chapter 2 Understanding verbal communication
Chapter 3 Principles for business English written communication (I)
Chapter 4 Principles for business English written communication (II)
Chapter 5 Principles for business English written communication (III)
Part Two Marketing Communication
Chapter 6 Company profile including mission, vision and values statements
Chapter 7 Marketing writing-slogans, advertisements, brochures and leaflets
Chapter 8 Press releases
Chapter 9 Sales letters
Chapter 10 Goodwill letters
Part Three External International Business Correspondence
Chapter 11 Inquiry letters and replies
Chapter 12 Offer and counter-offer letters
Chapter 13 Orders and acknowledgements
Chapter 14 Letters concerning shipment
Chapter 15 Claim and adjustment letters
Part Four International Business Contract Writing
Chapter 16 International sales contract
Chapter 17 Agency agreement and joint venture agreement
Chapter 18 Franchising agreement
Part Five Internal Business Communication
Chapter 19 Memo and email writing
Chapter 20 Report writing
Chapter 21 Meeting management tools
Chapter 22 Business proposals and plans
Part Six Formatting Business Documents
Chapter 23 Standard formats of business letters
Chapter 24 Layout of faxes
Bibliography