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商務英語(第2版高職高專商務英語類專業規劃教材)
該商品所屬分類:外語 -> 口語/生活實用英語
【市場價】
235-340
【優惠價】
147-213
【介質】 book
【ISBN】9787562941590
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內容介紹



  • 出版社:武漢理工
  • ISBN:9787562941590
  • 作者:吳翠華//楊桂英
  • 頁數:196
  • 出版日期:2013-09-01
  • 印刷日期:2013-09-01
  • 包裝:平裝
  • 開本:16開
  • 版次:2
  • 印次:3
  • 字數:324千字
  • 吳翠華等主編的《商務英語(第2版高職高專商務
    英語類專業規劃教材)》圍繞一整套商務活動展開,以
    真實的商務情境為線索,涵蓋迎接外商、宴請、安排
    行程、電話聯繫、召開會議等日常商務活動,包括建
    立業務關繫、詢盤、發盤、價格磋商、成交、支付、
    裝運、理賠等主要業務環節,同時討論了崗位與職業
    、商展等與現代商務活動緊密相關的話題,強化學生
    的聽、說、讀、寫、譯等基本技能。本書共14個單元
    ,每個單元圍繞主題,采取任務型訓練,通過5個教學
    模塊——聽說訓練、實用閱讀、案例分析、拓展閱讀
    、文化沙龍來提高教學的靈活性和趣味性,強化學生
    英語基本功的培養。
    本書既適用於高職高專商務英語專業的教學,也
    可作為相關經濟貿易專業的專業英語教材,還可用作
    商界人士自學培訓用書。
  • Unit 1 Meeting a Trade Delegation
    Part I Listen and Talk
    Part II Reading
    Effective Strategies for International Negotiators ( I )
    Part III Case Study
    Status Inquiries
    Part IV Additional Reading
    Effective Strategies for International Negotiators ( II )
    Part V Culture Salon
    Rules of Interaction
    Unit 2 Business Dinner
    Part I Listen and Talk
    Part II Reading
    Chinese Cuisine
    Part III Case Study
    Invitation Cards & Letters
    Part IV Additional Reading
    Eating in the USA
    Part V Culture Salon
    Table Manners
    Unit 3 Factory Tours and Sightseeing
    Part I Listen and Talk
    Part II Reading
    Travel Broadens Executive Minds
    Part III Case Study
    Short Company Profiles
    Part IV Additional Reading
    Welcome to Beijing
    Part V Culture Salon
    Travel Agency
    Unit 4 Establishing Business Relations
    Part I Listen and Talk
    Part II Reading
    How to Establish Business Relations
    Part III Case Study
    Letters of Establishing Business Relations
    Part IV Additional Reading
    EU-China Relations
    Part V Culture Salon
    How to Establish and Keep Business Relationships with the Arabs
    Unit 5 Enquiries and Offers
    Part I Listen and Talk
    Part II Reading
    Cross-cultural Negotiating
    Part III Case Study
    Letters of Enquiries and Offers
    Part IV Additional Reading
    Asking Questions
    Part V Culture Salon
    Conceding and Bargaining
    Unit 6 Counter Offer
    Part I Listen and Talk
    Part II Reading
    On Price
    Part III Case Study
    Letters of Counter-offer
    Part IV Additional Reading
    Business Customs of the United States
    Part V Culture Salon
    Counter-Offer
    Unit 7 Terms of Payment
    Part I Listen and Talk
    Part II Reading
    Terms of Payment
    Part II Case Study
    Letters of Credit
    Part IV Additional Reading
    Bill of Exchange or Draft
    Part V Culture Salon
    Business on the Internet
    Unit 8 Business Contracts
    Part I Listen and Talk
    Part II Reading
    The Business Contract
    Part III Case Study
    Writing a Business Contract
    Part IV Additional Reading
    The Export Sales Contract
    Part V Culture Salon
    How to Express Your Thanks
    Unit 9 Delivery of Goods
    Part I Listen and Talk
    Part 1I Reading
    Shipment
    Part Ill Case Study
    Shipping Advice
    Part IV Additional Reading
    Bill of Lading
    Part V Culture Salon
    History-Containerization
    Unit 10 Complaints and Claims
    Part I Listen and Talk
    Part II Reading
    Complaints and Claims ( I )
    Part III Case Study
    Letters of Making Complaints and Settlement of Claims
    Part IV Additional Reading
    Complaints and Claims ( II )
    Part V Culture Salon
    What do Business Ethics Bring to J&J
    Unit 11 Commodities Fair
    Part I Listen and Talk
    Part II Reading
    China Yangling Agricultural Hi-tech Fair
    Part III Case Study
    Meeting Address(會議致辭)( I )
    Part IV Additional Reading
    Exhibition and Its Classification
    Part V Culture Salon
    Background of China Import and Export Commodities Fair
    Unit 12 Meeting
    Part I Listen and Talk
    Part ]] Reading
    Conducting Effective Meetings
    Part Ill Case Study
    Minutes
    Part IV Additional Reading
    The United Nations Conference on Trade and Development
    Part V Culture Salon
    What Should a Secretary Do for People at the Meeting?
    Unit 13 Telephone Calls
    Part I Listen and Talk
    Part II Reading
    Ten Things Never in Your Business Calls
    Part III Case Study
    A Telephone Message
    Part IV Additional Reading
    Effective Telephone Call
    Part V Culture Salon
    Preparing for a Telephone Call
    Unit 14 Jobs and Careers
    Part I Listen and Talk
    Part II Reading ;
    When Losing a Job Means Losing Your Identity
    Part III Case Study
    Job Application
    Part IV Additional Reading
    Career Planning
    Part V Culture Salon
    Presenting Yourself Successfully
    Referenees
 
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