黃瑞紅主編的《商務英語閱讀》是為廣大學生提
高商務英語閱讀能力，提升實用英語水平而編寫的一
本教材。全書以閱讀訓練為主線，按照主題及模塊式
結構分層次、多角度編寫，編入書中的商務閱讀文章
，內容涵蓋國際商務的各個領域。教材按照商務經貿
活動的實際要求，貫徹實用性和針對性的原則。

Unit 1 International Trade
Text A International Trade
Text B US Presses Japan on Farm Imports and India on World Trade Talks
各國商務文化的差異
Unit 2 Business Organization
Text A Forms of Business Ownership
Text B Publicly Held Company
美國商務風格
Unit 3 Stocks
Text A Introduction to Stocks
Text B Fundamental Analysis Techniques
旅美交往禮儀二十戒
Unit 4 Business Strategies
Text A Strategy--What is Strategy?
Text B E-Business Strategy--E-Commerce Business Strategies
餐桌禮儀
Unit 5 Supply and Demand
Text A Supply and Demand Curves
Text B Equilibrium: Where Supply Meets Demand
商務酒水文化禮儀
Unit 6 Product
Text A The Product Life Cycle
Text B eMarketing Product
外貿郵件營銷的十大禁忌
Unit 7 Consumer Market
Text A Characteristics of Consumer Markets
Text B China to Become Biggest Luxury Consumer Market
**貿易中產品包裝設計注意事項
Unit 8 Advertising
Text A Advertising 101. Different Ways to Advertise
Text B Add the BIG G Factor to Your Internet Business Bottom Line
名片的商務社交禮儀
Unit 9 Promotion
Text A Sales Promotion Strategy
Text B Promotion is a State of Mind
商務交談時的禮儀
Unit 10 E-commerce
Text A E-commerce, Today and Future
Text B Five Improvement Ideas for E-Commerce Sites
**商務談判技巧解讀
Unit 11 The Internet Marketing
Text A How to Prepare For a Successful Internet Marketing Campaign
Text B The 3Cs of Internet Marketing-Caution, Conviction, Commitment
網絡營銷的特點
Unit 12 Transport
Text A The Transportation Modes
Text B Transportation Participants
商務電話禮儀
Unit 13 Human Resources Management
Text A The Human Resources Management
Text B The Traditional Process of HRM"
西餐禮儀——西餐點菜順序
Unit 14 Operation Management
Text A Operations Management
Text B Operations Managers
饋贈禮儀
Appendix Index to Vocabulary List