謝丹焰主編的《新編商務英語閱讀教程（第1冊
）》共10個單元，每單元由3部分組成：主課文
（Text A）、副課文（Text B）和案例分析（Case
Study）。
本教材選材新穎，內容豐富，專業面廣，實用性
強，可供高等院校經貿和商務英語專業的學生、具有
相應英語水平的商務工作者及商務英語愛好者學習使
用。

Unit 1 Business Negotiation
Text A Musashi-Style Negotiations in Business -- Set the Game Board before the Battle Begins
Text B Negotiate Like a Car Salesman: Five Tactics to Help You Win Every Time
Case Study Five Negotiation Tips from Steve Jobs
Unit 2 Public Relations
Text A How to Ride a Storm
Text B Why PR Is the Prescription
Case Study How Apple Broke the PR Rules -- and Got Away with It
Unit 3 Green Business
Text A Desso -- Eeo-Effectiveness and the Triple Top Line
Text B The New Language of Sustainability: Risk and Resilience
Case Study BMW's Project i and the Future of Fun, Sustainable Mobility
Unit 4 Human Resources
Text A Turning the Tables on Success
Text B In Praise of HR: The Soft Stuff Can Actually Lead to Some Hard Competitive Advantage
Case Study Building an International Talent Pipeline
Unit 5 Business Communication
Text A Conversations Can Save Companies
Text B Digital Boosts Internal Communications
Case Study Lessons in Crisis Communication: An Analysis of BP's Response to the Gulf Oil Disaster
Unit 6 Corporate Social Responsibility
Text A What Businesses Owe the World: Then and Now
Text B First, Make Money. Also, Do Good
Case Study Gap Spearheads New Alliance for Bangladeshi Worker Safety
Unit 7 Consumer Behavior
Text A Three Ways to Predict What Consumers Want before They Know It
Text B How Consumers Fool Themselves into Thinking They've Made Good Purchases
Case Study How Ikea Seduces Us
Unit 8 Entrepreneurship
Text A Startup Advice from Seven Successful Entrepreneurs
Text B Entrepreneurship: A Working Definition
Case Study Can Chicago Be the Next Silicon Valley7
Unit 9 Branding Strategy
Text A If You Love Your Brand, Set It Free
Text B Business Branding: Why You Can't Ignore the Value of Being "Cool"
Case Study A Brick by Brick Brand Revival
Unit 10 Business Strategy
Text A Why Wal-Mart Is like a Forest
Text B Battle-Test Your Innovation Strategy
Case Study Target the Right Market
Appendix A Glossary
Appendix B Idioms & Expressions