由趙偉禮編著的《MBA商務英語(附光盤第2版)》
的編寫體現實用性和針對性原則，以及自主學習與協
作學習相結合的原則，融聽、說、讀、寫、譯等多項
語言技能於一體，並且配有純正英語錄音。
本書體繫包括導入活動、專業閱讀材料、自測評
估、復習練習、案例討論、能力測試、拓展閱讀等。
內容體現了MBA、工商管理專業的特色，涵蓋管理學
、組織行為學、市場營銷、人力資源管理、戰略管理
、企業文化、商務溝通、經濟全球化、電子商務等相
關領域知識。

Unit 1 Management
Part 1 Reading
Reading 1 Managing Oneself
Reading 2 A Brief History of Management
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Bill Gates and Microsoft
Case 2 The Expansion of Blue Streak
Part 4 Further Reading
Unit 2 Organizational Behavior
Part 1 Reading
Reading 1 Introduction to Organizational Behavior
Reading 2 Contemporary Theories of Motivation
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Nestl6's CEO on Managing Change
Case 2 Carol Bernick, President of Alberto-Culver, North America
Part 4 Further Reading
Unit 3 Marketing Management
Part 1 Reading
Reading 1 A Framework for Marketing Management
Reading 2 Strategic Planning and Marketing Management
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Develop a Marketing Plan
Case 2 Marketing Spotlight--GE
Part 4 Further Reading
Unit 4 Human Resources Management
Part 1 Reading
Reading 1 Tomorrow's HR Today
Reading 2 Career Development
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Virtual Teamwork at IBM
Case 2 Managers and HR Professionals at Sands Corporation : Friends or Foes?
Part 4 Further Reading
Unit 5 Strategic Management
Part 1 Reading
Reading 1 What Is Strategy and Why Is It Important?
Reading 2 Strategy Formulation:Situation Analysis and
Business Strategy
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Basic Concepts of Strategic Management
Case 2 Microsoft and Red Hat Linux: Contracting Business