●Unit 1 Business Letter Writing
Layout of Business Letters
Writing Principles of Business Letters
Unit 2 Invitation and Arrangement of Visits
Introduction
Points for Attention
Business Letters
Language Points
Word Study
Useful Sentence Menu
Exercises
Unit 3 Business Relations
Introduction
Points for Attention
Business Letters
Language Points
Word Study
Useful Sentence Menu
Exercises
Unit 4 Enquiries and Replies
Introduction
Points for Attention
Business Letters
Language Points
Word Study
Useful Sentence Menu
Exercises
Unit 5 Quotations, Offers and Counter-offers
Introduction
Points for Attention
Business Letters
Language Points
Word Study
Useful Sentence Menu
Exercises
Unit 6 Sales Promotion
Introduction
Points for Attention
Business Letters
Language Points
Word Study
Useful Sentence Menu
Exercises
Unit 7 Orders and Their Fulfilment
Introduction
Points for Attention
Business Letters
Language Points
Word Study
Useful Sentence Menu
Exercises
Unit 8 Payment
Introduction
Points for Attention
Business Letters
Language Points
Word Study
Useful Sentence Menu
Exercises
Unit 9 Packing
Introduction
Points for Attention
Business Letters
Language Points
Word Study
Useful Sentence Menu
Exercises
Unit 10 Shipping
Introduction
Points for Attention
Business Letters
Language Points
Word Study
Useful Sentence Menu
Exercises
Unit 11 Insurance
Introduction
Points for Attention
Business Letters
Language Points
Word Study
Useful Sentence Menu
Exercises
Unit 12 Claim and Settlement
Introduction
Points for Attention
Business Letters
Language Points
Word Study
Useful Sentence Menu
Exercises
Unit 13 Agency
Introduction
Points for Attention
Business Letters
Language Points
Word Study
Useful Sentence Menu
Exercises
Unit 14 Flexible Trade
Introduction
Points for Attention
Business Letters
Language Points
Word Study
Useful Sentence Menu
Exereises
Unit 15 Contracts and Documents
Introduction
Sales Contracts
Letters of Credit
Bill of Lading
Word Study
Useful Sentence Menu
Exercises
Unit 16 Electronic Correspondence
Electronic Mail(E-mail)
Facsimile Transmission(fax)
Comprehensive Practice Exercises
Comprehensive Practice Exercises 1
Comprehensive Practice Exercises 2
Comprehensive Practice Exercises 3
Appendices
Appendix 1 Technical Terms, Useful Expressions and Sentence Patterns
Commonly Used in International Business English
Appendix 2 Key to the Exercises
Appendix 3 Key to Comprehensive Practice Exercises
內容簡介
靠前商務英語函電是英語專業、對外經濟貿易專業或靠前商務英語專業教學的主干課程。本教材根據對外經貿、商務活動的實際運作過程，按照從邀請、安排訪問到建立貿易關繫、詢盤及答復、報價、報盤、還盤、訂購、執行訂單以及支付、包裝、裝運、保險、索賠與理賠、代理等全流程各個業務環節編寫，內容精選，材料新穎，語言規範，可操作性強。《新編靠前商務英語函電（第三版）》還附有涉外經貿人員必須掌握的專業術語，以供查備。書後附有三套綜合訓練，可幫助學習者自我檢測，以鞏固所學知識。本教材所需之教學課件均放於雲端，教師和學習者可掃碼或直接，方便快捷。本教材體現了實用性、針對性、技能性、知識性和現代性的有機結合，是涉外經貿學習者提升商語英語實際運用能力的推薦用書。《新編靠前商務英語函電（第三版）》可作為高等學校和高等職業技術學院對外經貿與商務專業教學用書，也可供具有相當英語水平的涉外經貿、商務工作專業人員培訓、進修或自學之......
