●Topic 1 Theory of Business Communication
●Ⅰ Learning Outcomes
●Ⅱ Communication
●Topic 2 Writing Principles and Layout of Business Letters
●Ⅰ Learning Outcomes
●Ⅱ Brief Introduction of Principles for Business Communication
●Ⅲ The Components of Business Letter
●Ⅳ The Layout of a Business Letter
●Ⅴ The Format of EnⅤelopes
●Ⅵ Specimen Letters
●Topic 3 Estahlishing Business Relations& Credit Inquiry
●Ⅰ Learning Outcomes
●Ⅱ Brief Introduction
●Ⅲ Specimen Letters
●Ⅳ Useful Expressions
●Ⅴ Exercises
●Topic 4 Inquiry and Reply
●Ⅰ Learning Outcomes
●Ⅱ Brief Introduction
●Ⅲ specimen Letters......
內容簡介
本教材的一個創新在於開篇將商務溝通的理論整合進來，從環境、語義、心理和文化等角度探討了溝通失效的原因，然後針對靠前貿易實務交易環節實例，撰寫函電業務往來範圍。另外，與其他函電教材不同的是，除了一般交易環節之外，本書還加入了靠前商務中常見的應用文，如請柬、通知與日程、會議紀要等，旨在提高學生的實際應用與操作技能。
