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出版社:高等教育
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ISBN:9787040262988
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作者:編者:宋德富//司愛俠//張強華//張美蘭
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頁數:331
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出版日期:2009-05-01
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印刷日期:2013-08-01
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包裝:平裝
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開本:16開
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版次:2
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印次:2
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字數:460千字
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為了緊跟電子商務專業的迅速發展,宋德富、司 愛俠、張強華、張美蘭編著的《電子商務專業英語( 第2版高等學校電子商務繫列教材)》在內容上做了全 面的調整、更新與補充。全書第一部分集中介紹電子 商務基礎,以Unit 1的新選課文E1ectronic Business作為統領,後續課文包括B2B、B2C、電子商 務基礎構架、客戶關繫管理、物流與供應鏈管理、數 據加密標準等;第二部分圍繞網上交易、安全技術選 取材料,內容包括在線支付、安全電子交易、電子貨 幣、網上銀行等。課文的選材注重時效性、實用性、 前瞻性和專業深度的合理性。 為了便於教師教學與學生自學,每篇課文的新單 詞都注有國際音標;課文理解題目的設計方式更加方 便讀者對照課文的相關部分學習;圍繞專業詞彙的多 種練習方式幫助練習者記憶並學會使用它們;英譯漢 翻譯習題、復習課的閱讀理解題綜合地提供了重要的 電子商務概念的釋義和著名的電子商務公司及電子商 務軟件的介紹。全書最後給出的詞彙總表和主課文的 參考譯文便於讀者隨時查閱。 本書可作為高等學校電子商務、計算機及信息管 理等專業的專業英語教材,也可供各種培訓班及具備 一定英語基礎的人員自學使用。
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Unit 1 Passage: Electronic Business New Words Phrases Abbreviations Notes to the Passage Comprehension Exercises to the Passage Exercises to Terms and Vocabularies Translation Exercises Passage for Reading: E-commerce Exercises to the Passage for Reading Unit 2 Passage: The ABCs of B2B New Words Phrases Abbreviations Notes to the Passage Comprehension Exercises to the Passage Exercises to Terms and Vocabularies Translation Exercises Passage for Reading: The E-marketplace Builder Exercises to the Passage for Reading Unit 3 Passage: The ABCs of B2C New Words Phrases Abbreviations Notes to the Passage Comprehension Exercises to the Passage Exercises to Terms and Vocabularies Translation Exercises Passage for Reading: The ABCs of ERP Exercises to the Passage for Reading Unit 4 Passage: E-business Infrastructure New Words Phrases Abbreviations Notes to the Passage Comprehension Exercises to the Passage Exercises to Terms and Vocabularies Translation Exercises Passage for Reading: On-line Shopping Exercises to the Passage for Reading Unit 5 Passage: Customer Relationship Management New Words Phrases Abbreviations Notes to the Passage Comprehension Exercises to the Passage Exercises to Terms and Vocabularies Translation Exercises Passage for Reading: Business Models on the Web Exercises to the Passage for Reading Unit 6 Passage: Supply Chain Management New Words Phrases Notes to the Passage Comprehension Exercises to the Passage Exercises to Terms and Vocabularies Translation Exercises Passage for Reading: Supply-chain Council Exercises to the Passage for Reading Unit 7 Passage: The DES New Words Phrases Abbreviations Notes to the Passage Comprehension Exercises to the Passage Exercises to Terms and Vocabularies Translation Exercises Passage for Reading: eBay Exercises to the Passage for Reading Unit 8 Revision Ⅰ Unit 9 Passage: On-line Payment: the Search for a Complete Solution Continues New Words Phrases Abbreviations Notes to the Passage Comprehension Exercises to the Passage Exercises to Terms and Vocabularies Translation Exercises Passage for Reading: Challenge Exercises to the Passage for Reading Unit 10 Passage; Secure Electronic Transactions New Words Phrases: Abbreviations Notes to the Passage Comprehension Exercises to the Passage Exercises to Terms and Vocabularies Translation Exercises Passage for Reading: A Smart Card for Everyone? Exercises to the Passage for Reading Unit 11 Passage: Introduction to E-money New Words Phrases Abbreviations Notes to the Passage Comprehension Exercises to the Passage Exercises to Terms and Vocabularies Translation Exercises Passage for Reading: Electronic Money Mini-FAQ Exercises to the Passage for Reading Unit 12 Passage: Encryption Tutorial New Words Phrases Abbreviations Notes to the Passage Comprehension Exercises to the Passage Exercises to Terms and Vocabularies Translation Exercises Passage for Reading: Getting Started with PGP Exercises to the Passage for Reading Unit 13 Passage: Channel Management New Words Phrases Abbreviations Notes to the Passage Comprehension Exercises to the Passage Exercises to Terms and Vocabularies Translation Exercises Passage for Reading: 10 Future Web Trends Exercises to the Passage for Reading Unit 14 Passage: Introduction to Payment Card Systems(Ⅰ) New Words Phrases Abbreviations Notes to the Passage Comprehension Exercises to the Passage Exercises to Terms and Vocabularies Translation Exercises Passage for Reading: Introduction to Payment Card Systems(Ⅱ) Exercises to the Passage for Reading Unit 15 Passage: Staying Safe in the E-commerce Jungle New Words Phrases Abbreviations Notes to the Passage Comprehension Exercises to the Passage Exercises to Terms and Vocabularies Translation Exercises Passage for Reading: XHTML Exercises to the Passage for Reading Unit 16 Revision Ⅱ 附錄一 詞彙總表 1.單詞總表 2.短語總表 3.縮略語總表 4.部分專用名詞總表 附錄二 主課文參考譯文 Unit 1 電子企業 Unit 2 企業間電子商務初步 Unit 3 B2C初步 Unit 4 電子商務基礎構架 Unit 5 客戶關繫管理 Unit 6 供應鏈管理 Unit 7 數據加密標準 Unit 9 在線支付:繼續尋求完整方案 Unit 10 安全電子交易 Unit 11 電子貨幣介紹 Unit 12 加密指南 Unit 13 渠道管理 Unit 14 支付卡繫統介紹 Unit 15 在電子商務叢林中確保安全 主要參考網站
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