李瑩瑩、楊雯娟主編的《電子商務英語教程（高
等職業教育十三五規劃教材）》一書，編寫以“簡潔
、實用、實際”為原則，依據高職院校電商專業學生
的學習特點，在內容編排上緊跟時代發展的步伐，選
取最新、最權威的英文原始數據資料，強化學生的英
文閱讀能力。同時，在單元內容中增加了與主題篇章
相關的閱讀材料進行輔助，課後的練習部分安排了多
樣化的題型，依據原文但又不拘泥於原文，達到讓學
生舉一反三的效果。本書既可作為高職院校電子商務
及相關專業的教學教材，也可作為對電子商務行業感
興趣的同學自學的拓展教材。

Chapter 1 Internet & E-Commerce
Part 1 Need to Know Everything's so Near and Smart
Part 2 Further Study E-Commerce-Business Models
Part 3 Super Links International E-Commerce Statistics
E-Commerce： A Promoting for the Transformation and Upgrading of Chinese Economy
Chapter 2 The Boom of E-Commerce
Part 1 Need to Know Online Site Goes after Chinese in US on 11/11
Part 2 Further Study Wanda Takes over E-Payment Company 99Bill
Part 3 Super Links Alipay Targets Retailers with New Services
Wal-Mart Makes Online Shopping Steps for Growth
Chapter 3 Online Shopping
Part 1 Need to Know Sales Report： 2015 Thanksgiving Day， Black Friday， Cyber Monday
Part 2 Further Study Boom of Online Market
Part 3 Super Links Popular Black Friday and Cyber Monday Products Sold by Online Businesses
B2B E-Commerce Growing： Becoming More Like B2C
Chapter 4 Online Paying
Part 1 Need to Know Alipay Being Used by 100 Million to Access Public-Sector Transactions
Part 2 Further Study Alipay Study： Smartphones are Likely to Replace Wallets
Part 3 Super Links WeChat Turns to "App Accounts" for Success
China Sees Tremendous Growth in Mobile Payment Services
Chapter 5 The Safety
Part 1 Need to Know How to Shop Safely and Securely Online
Part 2 Further Study Say No Streaking to Ensure Online Payment Security
Part 3 Super Links E-Commerce-Security Systems Online Shopping Scams
Chapter 6 Colorful Websites of Online Shops
Part 1 Need to Know Hot-Sellers on eBay Taking up Space in Your Home
Part 2 Further Study 5 Tips for Starting an E-Commerce Business
Part 3 Super Links Shoppers Turn to Small Online Retailers for Unique， Hard-to-Findltems
How do I Get More Traffic to My Website or Online Shops？
Chapter 7 The Delivery of E-Commerce
Part 1 Need to Know The Past Glory-the Case Study of kuaishubao.com
Part 2 Further Study Is Two-Hour Delivery the Future of E-Commerce？ Canadian E-Tailer Gives It a Try
Part 3 Super Links The （Many） Benefits of Offering Free Shipping Drop Shipping： 5 Tactics of Successful Retailers
Chapter 8 Customer Service of E-Commerce
Part 1 Need to Know What Customers Expect in the E-Commerce Age
Part 2 Further Study Customer Service Best Practices： Making Social Media a Two-Way Conversation
Part 3 Super Links 7 Blogging Tips to Increase Online Sales Impact of Reviews on Consumer Behavior
附錄一 參考答案
附錄二 電商常用專業術語釋義