潘繼海主編的《國際廣告英語教程》是廣告專業
英語方面的教科書，內容涉及廣告理論和實務、廣告
操作流程等。本書是英文原稿讀物，全書采用原稿+
翻譯的結構編寫。
本書可以作為高校廣告學、傳播學、廣告設計等
專業的教材，也適合從事國際廣告相關工作的讀者以
及廣告和英語愛好者閱讀。

Lesson One What Is Advertising
Lesson Two Types of Advertising
Lesson Three The Impact of Advertising
Lesson Four The Role of the Advertising Agency or Department
Lesson Five Ads That Win vs. Ads That Work
Lesson Six Marketing: Determining the Type of Advertising to Use
Lesson Seven Integrated Marketing
Lesson Eight Influencing People: Myths and Mechanisms
Lesson Nine Two Mental Processes in Decision-making
Lesson Ten Setting Promotional Goals: A Communications Relationship
Lesson Eleven Advertising Strategies in Diverse Cultural Background Markets
Lesson Twelve Advertising in China. Product Branding and Beyond