《新編商務英語綜合教程》是針對高等院校經貿和商務英語專業的學生、具有相應英語水平的商務工作者及英語愛好者編寫的基礎課繫列教材之一。本教程突破了傳統的教材模式，綜合考慮了高等院校經貿和商務英語專業學生的特點，以專業英語(ESP)的教學原則為指導，以現代外語教育對教材的意義和功能的*新理念為依托，力求以人為本，以任務為路徑，以交際為目的，將商務英語技能的培養和相關學科專業知識的學習科學地結合起來，使學生在學習和掌握商務類專業基礎知識的同時，深化英語學習，提高語用能力。

《新編商務英語綜合教程》是“高等學校商務英語繫列教材”之一。 本書為第1冊，共10個單元，每單元由Reading Ⅰ、Reading Ⅱ和 Extension三大部分組成，並配有相應的教師用書。 本教程選材新穎，內容豐富，專業面廣，實用性強，可供高等院校經 貿和商務英語專業的學生、具有相應英語水平的商務工作者及商務英語愛 好者學習使用。

Unit 1 Business Etiquette
Reading Ⅰ Everyday Etiquette for Office Life
Reading Ⅱ Handshakes
Extension
Unit 2 Shopping
Reading Ⅰ Going Grocery Shopping: Let Your Fingers Do the Walking
Reading Ⅱ You'd Better Shop Around
Extension
Unit 3 Companies
Reading Ⅰ When Companies Are Places to Work
Reading Ⅱ Second Chances
Extension
Unit 4 Products
Reading Ⅰ A Standard of Excellence
Reading Ⅱ Speeding New Products to Market
Extension
Unit 5 Promotion
Reading Ⅰ The Buying and Selling of Dreams
Reading Ⅱ Criticisms and Defenses of Promotion
Extension
Unit 6 Job Interviews
Reading Ⅰ Making the Best of a Good Job
Reading Ⅱ New Rules for Landing a Job: Interview Skills That Give You the Edge
Extension
Unit 7 Cultural Diversity
Reading Ⅰ Outstanding Cultural Diversity Programs
Reading Ⅱ Developing an Intercultural Training Program
Extension
Unit 8 Managers
Reading Ⅰ Managers for the Twenty-first Century
Reading Ⅱ Managerial Caricatures
Extension
Unit 9 Going Global
Reading Ⅰ Birth of a Buzzword
Reading Ⅱ Global Marketing into the Twenty-first Century
Extension
Unit 10 Retailing
Reading Ⅰ A Retailing Legend Is Born
Reading Ⅱ Shopping Euphoria at the Somerset Collection
Extension
Appendix A Glossary
Appendix B Idioms & Expressions