劉永強編著的《跨文化商務溝通的範式研究(實
踐的理論精要英文版)(精)》構建有效的跨文化商務
溝通理論模型，討論企業商務戰略、宏觀社會文化、
組織文化在構建企業溝通戰略中的作用與影響，研究
語言與文化在信息編碼與解碼過程中的作用，以及溝
通中的有效語言策略和模糊語言策略。同時，本書結
合理論模型，提出了有效的跨文化營銷溝通戰略、廣
告溝通戰略和談判溝通戰略，並提供了提高溝通效率
與效果的技能和方法。

Chapter 1 Defining a Paradigm for Business Communication across
Cultures
1.1 Definition of Communication
1.1.1 Definition by Traditional Chinese Culture
1.1.2 Definitions by Modem Westem Scholars
1.2 Purposes and Principles of Communication
1.2.1 Purposes of Communication
1.2.2 Principles of Communication
1.3 Elements of Communication
1.3.1 Communicators: Sender-Receivers
1.3.2 Messages and Codes
1.3.3 Channels--Media Mix
1.3.4 Feedback after Decoding the Messages
1.3.5 Noise--Barriers for Effective Communication
1.3.6 Setting~ontext Dependency
1.4 A Paradigm for Business Communication
1.5 Context of Business Communication: Global Business Environment.
1.5.1 A Brief Introduction to Global Business Environment
1.5.2 Developing Stages of Global Business
1.5.3 Defining Global Business Activities--Global Market
Entry Modes
1.5.4 The Latest Development of Global Economy--Global
Capitalism
1.5.5 Defining cross Cultural Business Activities
1.6 Contextual Elements of Business Communication
1.6.1 Indirect Environmental Factors: International and Domestic
Context
1.6.2 Direct Environmental Factors~rganizational Context
1.7 A Conceptual Paradigm for Business Communication across
Cultures
1.7.1 Disciplines Involved
1.7.2 Variables selected
1.7.3 Constructing a Conceptual Paradigm for Business
Communication across Cultures
1.8 Review and Discussion
Reference
Chapter 2 Organizational Strategies and Communication Strategies
2.1 Definition and Categories of Strategies
2.1.1 Definition of Strategies
2.1.2 Categories of Strategies
2.2 Corporate Strategies
2.3 Business Strategies
2.4 International Corporate and Business Strategies
2.4.1 Bases for Developing Intemational Strategies
2.4.2 Driving Forces for Intemational Strategies
2.4.3 Porter's Model of Intemational Strategies
2.5 An Integrated Model of International Corporate and Business
Strategies
2.6 Relations between Strategies and Communication
2.7 Communication Strategies
2.7.1 Definition of Communication Strategies
2.7.2 Intra-Organizational Communication Strategies
2.8 Framework for Inter-organizational Communication Strategies
2.9 Communication Strategies Based on Business and Corporate
Strategies
2.9.1 Global Information Leadership Strategy for
Communication
2.9.2 Persuasive Communication Strategy for National
Differentiation
2.9.3 Communication Strategy for Dialogue between Cultures
2.9.4 Communication Strategies for Constructing Consensus
between Cultures
2.10 Review and Discussion
Reference
Chapter 3 Culture, Organizational Culture and Communication
Strategies
3.1 Definitions and Elements of Cultures
3.1.1 Definitions of Cultures
3.1.2 Elements of Culture
3.2 Dimensions and Theoretical Frameworks of Cultures
3.2.1 Cultural Frameworks: Kluckhohn and Strodtbeck
3.2.2 Cultural Frameworks: Trompenaar and Hampden-Tumer
3.2.3 Cultural Frameworks: Geert Hofstede
3.2.4 Cultural Frameworks: Hall
3.2.5 Cultural Frameworks: Cultural Dimension by GLOBE
Scholars
Chapter 4 Language, Culture and Cross Cultural Communication Strategies
Chapter 5 Language Strategies
Chapter 6 A Paradigm for Encoding and Decoding Messages
Chapter 7 Discourse Structuring Strategies
Chapter 8 Marketing Communication Across Cultures
Chapter 9 Advertising Communication Across Cultures
Chapter 10 Negotiation Communication Across Cultures