跨文化交際研究作為一個應用性很強的學科，往
往會涉及跨學科的內容，當今中國在進行全球化的融
合中也需要大量能夠進行跨文化交際的人纔。王卓、
洪宇著的《跨文化交際研究概論》正是遵循實用性、
階段性和適度性的原則，從價值觀、言語交際、非言
語交際、跨文化衝突、休克與適應、跨文化交際心理
與態度等不同維度來重點培養讀者對於跨文化交際的
終身學習意識。
本書適合作為研究世界不同文化的參考用書，也
適合作為其他各專業人員在涉外活動中的跨文化指南
。

Chapter 1 Intercultural Communication
1.1 The Introduction of Intercultural Communication
1.2 The Development of Intercultural Communication
1.3 Problems in Intercultural Communication
1.4 Intercultural Communication vs. Cross-Cultural Communication
1.5 Improving Intercultural Communication
1.6 The Advantages of Intercultural Communication
1.7 Six Barriers to Intercultural Communication
1.8 Communicating Across Cultures
Summary
Chapter 2 Communication
2.1 What Is Communication
2.2 The Communication from Macro Angle
2.3 The Understanding Aspects of Communication
2.4 The Characteristics of Communication
Summary
Chapter 3 Culture
3.1 Introduction of Culture
3.2 The Aspects of Culture
3.3 High-Context and Low-Context Cultures
3.4 The Relationship between Culture and Communication..
Summary
Chapter 4 Cultural Differences
4.1 Basic Difference
4.2 Cultural Dimensions
4.3 The Individual Culture and the Collective Culture in
Different Society
Summary
Chapter 5 Culture and Language
5.1 Language and Its Culture Influence
5.2 Language in Practice
5.3 Language, Thoughts and Culture
5.4 Language and Culture in Translation
Summary
Chapter 6 Culture and Verbal Communication
6.1 Verbal Patterns
6.2 Culture in Communication
6.3 The Impact of Confucianism on Communication
6.4 Cultural Attitude toward Verbal Communication
6.5 Hospitality
6.6 Greeting and Concern
6.7 Money
6.8 Modesty
6.9 Compliments
6.10 Gratitude and Apology
6.11 No Politeness
6.12 Visiting and Parting
6.13 Courtesy of Visiting and Parting
6.14 Common Topics in China and the West
6.15 Gift-Giving Etiquette
Summary
Chapter 7 Culture and Nonverbal Communication
7.1 The Silent Language
7.2 Some Nonverbal Behaviors in Different Cultures
7.3 Black Walk and Japanese Bow
7.4 Functions of Nonverbal Behaviors in Communication
7.5 Body Language
7.6 Eye Contact
7.7 Facial Expressions
7.8 Paralanguage
7.9 Time Language
7.10 Space Language
7.11 Immediacy Behaviors in Teaching Context
Summary
Chapter 8 Time and Culture
8.1 Cultural Differences in Time Sense
8.2 Cultural Conceptions in Time
8.3 Patterning of Time in Different Cultures
8.4 Culture Shock in Future
Summary
Chapter 9 Space and Culture
9.1 Introduction of Personal Space
9.2 The Language of Space
9.3 The Use of Space in Culture
9.4 The Expression of Culture in Space
Summary
Chapter 10 Generation Gap in Communication..
l 0.1 The Origin of Generation Gap
10.2 Living Generations of Americans
10.3 The Trend of Generation Gap
Summary
Chapter 11 Gender Differences
11.1 Different Expressions
11.2 Miscommunication
11.3 How to Learn to Become Male or Female
Summary
Chapter 12 Culture and International Business..
12.1 Culture in International Business
12.2 Cross-culture Negotiation
12.3 Two Casts of Minds
12.4 The Globalization of Business
Summary
Chapter 13 Intercultural Perception
13.1 Different Images
13.2 Stereotypes
13.3 Ethnocentrism
Summary
Chapter 14 Culture Shock and Adaptation
14.1 Two Views of Culture Shock
14.2 Adjustment and Reentry Processes
14.3 Qualities of Mindfulness
14.4 Managing Conflict in Communication
Summary
Chapter 15 Intercultural Understanding
15.1 How to Improve Intercultural Understanding
15.2 How to Communicate Effectively with Strangers
15.3 How to Overcome Ethnocentrism in Communication
15.4 A Matter of Survival
Chapter 16 Naming and Addressing
16.1 Naming
16.2 Different Meanings of Names
16.3 Ways of Addressing
16.4 Kinship
Chapter 17 Culture-loaded Words in Communication
17.1 Cultural Differences in Colors
17.2 Words in Economy
17.3 Proverbs and Idioms about Proverbs
17.4 Numbers
17.5 Taboos
Summary