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出版社:山東人民
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ISBN:9787209084710
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作者:郭麗
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頁數:258
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出版日期:2014-07-01
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印刷日期:2014-07-01
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包裝:平裝
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開本:16開
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版次:1
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印次:1
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字數:353千字
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郭麗編著的《跨文化商務溝通(臨沂大學優秀校 本教材)》介紹了跨文化商務溝通的基本理論和實踐 ,內容涵蓋了文化差異、文化與溝通、文化與職場、 商務禮儀和社會準則、性別溝通、跨文化管理、文化 衝突、中國人的面子觀、組織文化對跨文化商務溝通 的影響、跨文化商務談判、跨文化全球營銷、文化與 全球化等內容。
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Chapter 1 Intercultural Business Communication Introduction Reading Ⅰ Cultivating Guanxi as a Foreign Investor Strategy Reading Ⅱ The Globalization of China's Corporate Brands Reading Ⅲ Building up the Business Relationship with Chinese Reading Ⅳ Foreign Assignment Means Promotion? Supplementary Reading Ⅰntercultural Communication Chapter 2 Culture and Cultural Values Introduction Reading Ⅰ Dominant American Cultural Patterns Reading Ⅱ Monsieur Mickey in France Reading Ⅲ Women in Global Business Reading Ⅳ German-American Intercultural Differences at the Workplace Supplementary Reading Crisis of Barbie in the Middle East Countries Chapter 3 Culture Shock Introduction Reading Ⅰ Impact of Cultural Shock on Overseas Assignment Reading Ⅱ Avoid Culture Shock When Rewarding International Employees Reading Ⅲ Corporate Culture Shock from Foreigners in U.S. Reading Ⅳ The Right Way to Bring Expats Home Supplementary Reading The Pepsi Challenge: Helping Expats Feel at Home Chapter 4 Verbal and Nonverbal Communication Introducfion Reading Ⅰ Significance of Nonverbal Communication Reading Ⅱ Nonverbal Communication in International Business Reading Ⅲ Intercultural Competence in Business Presentations Reading Ⅳ Spatial Language: Office Language Supplementary Reading Reading Reactions in Different Cultures Chapter 5 Intercultural Marketing Communication Introduction Reading Ⅰ McDonald's in China Reading Ⅱ Big Blunders from Big Business Reading Ⅲ Soshi Sumsin Ltd Reading Ⅳ Agatha's Standardizing or Adapting the Marketing Mix across Culture Supplementary Reading The EU Grounds the GE-Honeywell Merger Chapter 6 Business Etiquette and Protocol Introduction Reading Ⅰ Customs, Etiquette and Protocol Reading Ⅱ Never Forget your Japanese Business Card Reading Ⅲ Cultural Conflicts in Israel Reading Ⅳ Business Dress Supplementary Reading What is Dinner at a Friend's? Chapter 7 Intercultural Business Negotiation Introduction Reading Ⅰ Impact of Culture on International Negotiations Reading Ⅱ Different Negotiating Styles of Different Cultures Reading Ⅲ Negotiation: Lost in Taiwan Reading Ⅳ The 36 Chinese Strategies Applied to Negotiation Supplementary Reading A British Negotiator in Paris Chapter 8 Intercultural Management Introduction Reading Ⅰ Intercultural Conflict Management Reading Ⅱ Lenovo's Corporate Culture: A Key Issue as It Absorbs IBM Reading Ⅲ Intercultural Team Building Reading Ⅳ Issues in Cross Cultural Teams Supplementary Reading Sino-U.S. Organizational Cultures Key to Exercises. Bibliography
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