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出版社:北京交通大學
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ISBN:9787811233292
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作者:呂秀成
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頁數:161
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出版日期:2008-08-01
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印刷日期:2008-08-01
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包裝:平裝
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開本:16開
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版次:1
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印次:1
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字數:241千字
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本書是為高職高專學生進行專業英語學習而編寫的。課文涉及電子商務簡介、因特網簡介、企業與電子商務、B2C、B2B、供應鏈管理、網絡營銷、客戶關繫管理、電子商務與物流、網上支付、網絡安全、電子商務與稅收、網站建設、電子商務發展趨勢、電子商務案例。本書適合高職高專財經類學生使用,也可供相關人員學習使用。
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本書是為高職高專學生進行專業英語學習而編寫的。在內容的編排上
由淺入深,文章難度適中,既具有很強的專業性又具有很好的可讀性。本
書共有15個單元,課文涉及電子商務簡介、因特網簡介、企業與電子商務
、B2C、B2B、供應鏈管理、網絡營銷、客戶關繫管理、電子商務與物流、
網上支付、網絡安全、電子商務與稅收、網站建設、電子商務發展趨勢、
電子商務案例。
本書適合高職高專財經類學生使用,也可供相關人員學習使用。
-
Unit One Introduction to E-commerce Text Introduction to Ecommerce Reading Materials More About E-commerce Knowledge Link Fun English ordering Fast Food Unit Two Introduetion to Internet Text Introduction to Internet Reading Materials Electronic Mail on the Internet Knowledge Link Introduction to the WOrld Wide Web Fun English Bosses Versus Workers Unit Three Enterprise and E-commerce Text An Introduction to ERP--- Reading Materials How Can ERP Improve Companies’Business Performance Knowledge Link Benefits ERP Can Bring to Companies Fun English The Calm CEO Unit Four B2C Text The ABCs of B2C Reading Materials Harley-Davidson Knowledge Link Fun English The Busy Young Businessman Unit Five B2B Text How B2B Works Reading Materials Understanding the Supply Chain and EDI Knowledge Link Benefits of EDI Fun English Men Are Better Friends Unit Six Supply Chain Management Text On Supply Chain Management Reading Materials More About Supply Chain Management Knowledge Link Why Is Supply Chain Management So Important Fun English A Good Response。 Unit Seven Internet Marketing Text E-marketing Strategies Reading Materials Advertising Knowledge Link Fun English The Banker’S Tailor-made Suit Unit Eight Customer Relationship Management Text Customer Relationship Management Reading Materials How to Implement CRM Knowledge Link CRM Channels and Customer Contact Center Fun English The Drunk Driver Unit Nine Ecommerce and Logisties Text Understanding Logistics in E-commerce Age Reading Materials Measures That Logistics Takes in E-commerce Age Knowledge Link The Logistics Requirements Fun English A Cheap Mercedes Unit Ten Online Payments Text Online Payments Reading Materials DigiCash Knowledge Link Fun English Their Last Requests Unit Eleven Internet Security Text Firewall Reading Materials Public Key Encryption and Digital Signature。 Knowledge Link Fun English What Does Two Hus Two Equal Unit Twelve Ecommerce and Taxation Text Tax Issues-in E-commerce(I) Reading Materials Tax Issues in E-commerce(II) Knowledge Link Electronic Signatures in Global and National Commerce Act Fun English Neither Do I Unit Thirteen Website Building Text Website Building Reading Materials How to Promote and Maintain a Website Knowledge Link Fun English The Bill for$1000 Unit Fourteen The Prospect for E-commerce Text The Development and Future of E-commerce Reading Materials Is There a Future for E-commerce Knowledge Link New Paradigm and New Models of E-commerce Fun English The Great Introduction Unit Fifteen E-commerce Case study Text A Case of B2B E-commerce Reading Materials Case of Alibaba Knowledge Link Introduction to Yahoo Fun English Everything Should Be in Balance References
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