唐斌、黃珊主編的這本《MBA英語綜合教程》是
圍繞案例主題編寫，內容涵蓋了管理理念
(Management)、企業願景(Vision)、職業規劃
(Career)、商務禮儀(Business Etiquette)、市場
營銷(Marketing)和產品戰略(Strategy)等MBA專業
知識。每章節選取相關主題的三個國內外案例，圍繞
主題設計一繫列案例分析活動和練習，不僅可以激發
學生學習英語的興趣，訓練學生的聽、說、讀、寫、
譯技能，也能增長他們的專業知識，提高職業素養，
以及運用專業知識思考和解決管理中所面臨的現實問
題的能力。
本書適用於MBA、EMBA、MPA學員，也可以作為對
國際商務感興趣的本科生和研究生、企業管理專業人
員或從事商務及管理等相關工作的人員自學或培訓的
教材。

UNIT ONE MANAGEMENT
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Management
Ⅳ. CASE READING 1
When Corporations Fail at Doing Good
Ⅴ. CASE READING 2
How Strong Is China Inc.?
Ⅵ. PRACTICAL SKILLS
Company Profile
Ⅶ. CASE READING 3
Change in Gay-Marriage Law Could Benefit Businesses
UNIT TWO VISION
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Business Development
Ⅳ. CASE READING 1
Cautiously Welcoming Our New Computer Overlords
Ⅴ. CASE READING 2
Remaining Vigilant
Ⅵ. PRACTICAL SKILLS
Business Presentation
Ⅶ. CASE READING 3
Lenovo Aims Higher
UNIT THREE CAREER
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Globalization and Employment
Ⅵ. CASE READING 1
If You Don't Prioritize Your Day, Someone Else Will
Ⅴ. CASE READING 2
Career Development
Ⅵ. PRACTICAL SKILLS
Applying for a Job
Ⅶ. CASE READING 3
The 15 Biggest Body Language Mistakes to Watch out for
How to Deal with Difficult People at Work
UNIT FOUR BUSINESS ETIQUETTE,
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Business Etiquette
Ⅳ. CASE READING 1
The Difference Between a Boss and a Leader
Ⅴ. CASE READING 2
Clamping Down on Corporate Bribery
Ⅵ. PRACTICAL SKILLS
Business Travel
Ⅶ. CASE READING 3
Host at Pl Window on the World Show
UNIT FⅣE MARKETING
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Strategic Implications of Marketing in the 21st Century
Ⅳ. CASE READING 1
Can Preferred Shares Gain a Foothold?
Ⅴ. CASE READING 2
Small Commodities, Big Prospects
Ⅵ. PRACTICAL SKILLS
Business Meetings
Ⅶ. CASE READING 3
Are Computers Making Society More Unequal?
UNIT SiX STRATEGY
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Values
Ⅳ. CASE READING 1
A New Collaborative Crowdfunding Model
Ⅴ. CASE READING 2
First-Degree Merger
Ⅵ. PRACTICAL SKILLS
Business Reporting
Ⅶ. CASE READING 3
***'s Failed Pitch to Authors
Key to Exercises