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CUSTOMER MANIA
該商品所屬分類:進口原版圖書 -> 其他
【市場價】
681-987
【優惠價】
426-617
【介質】 book
【ISBN】9780007210503
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內容介紹



  • 出版社:FONTANA/Collins
  • ISBN:9780007210503
  • 作者:KEN BLANCHARD
  • 頁數:194
  • 出版日期:2004-01-01
  • 印刷日期:2004-01-01
  • 包裝:平裝
  • 開本:32開
  • 版次:1
  • 印次:1
  • "Customer Mania! offers an extraordinary example of roll up your sleeves, get in the trenches, know the details, build the team, and take the mountain. Ken Blanchard and his coauthors have found the perfect model in the Yum! organization"
  • Customer Mania!tells the true story of how superlative customer service can empower a workforce and drive a business to huge success. By embracing this philosophy and projecting the vision themselves, everyone helps the company become a leading worldwide success. This practical guide by the author of the international sensations The One Minute Manager and Raving Fans!explores customer service through the story of Yum!, owners of KFC, Pizza Hut and Taco Bell. Providing lessons for business people in any customer-focused organization, it shows how to create a unified, people- first, 'customer mania' culture and how you can make it work for you.
  • PART I
    The Do-Over
    1 Yum! Meets the One Minute Manager
    2 A BriefHistoryofYum! Brands

    PART II
    How to Build a Customer-Focused Company the Right Way
    THE FOUR STEPS
    3 Step One: Set Your Sights on the Right Target
    4 Step Two: Treat Your Customers the Right Way
    5 Step Three: Treat Your People the Right Way
    Get the Right People on the Team
    Recruiting and Hiring
    Give People the Right Start
    Training and Development
    Give People the Right Help
    Performance Management
    Get People Wired In
    Developing the Right Systems and Processes
    Get People Inspired
    Creating a Recognition Culture
    Give People Opportunities To Grow
    Career Planning the Right Way
    6 Step Four: Have the Right Kind of Leadership

    PART III
    Next Steps
    7 The High Hurdle: Cracking the Code on Customer Mania
    8 It's Your Choice: The Yum! Door or the Dumb Door?
    Acknowledgments
 
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