內容介紹 | |
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出版社:Longman
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ISBN:9781405331531
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作者:DEAN NELSON
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頁數:72
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出版日期:2008-01-01
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印刷日期:2008-01-01
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包裝:平裝
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開本:32開
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版次:1
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印次:1
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This concise book provides you with an overview of the country and all the practical information you will need to make decisions, avoid costly pitfalls, and get started. Find out how to recognize and deal with the implications of the caste culture, how to manage the older and younger generations, who have vastly different priorities and expectations, and where the best opportunities for business lie. From negotiating and managing, to setting up or partnering a business, this book has all you need to get started in this exciting market.
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In 1991 the Indian government announced a U-turn in economic
policy. The country examined and learned from the strategies of
the Southeast Asian "tigers" - Singapore, Malaysia, Indonesia,
and Thailand - and vowed to do better. India is now the world’s
second-fastest growing economy, and its second most populous,
with incomes and exports leaping forward year on year.
This is a market that is willing to do business with the rest
of the world - but in its own way. While India is deceptively
Western in some respects - such as its use of international
English as a main language-it retains a uniquely Eastern
character. Whether you are looking to start up your own business,
find an outsourcing partner, or create a joint venture, an
understanding of the country’s history and culture is essential
for achieving business success.
This concise book provides you with an overview of the
country and all the practical information you will need to make
decisions, avoid costly pitfalls, and get started. Find out how
to recognize and deal with the implications of the caste culture,
how to manage the older and younger generations, who have vastly
different priorities and expectations, and where the best
opportunities for business lie. From negotiating and managing, to
setting up or partnering a business, this book has all you need
to get started in this exciting market.
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Introduction
CHAPTER 1 Business profile Arriving in a land of contrasts Country profile Choosing India History and business Planning your activities in India Business, caste, and culture The knowledge economy Finding the opportunities Ooening global gateways
CHAPTER 2 Understanding business etiquette Establishing hierarchies Cementing business relationships Recognizing corruption Managing negotiations Assessing your partner The Hindu Undivided Family business Bridging the generations Understanding india’s consumers
CHAPTER 3 Getting things clone Navigating the regulations Dealing with India’s infrastructure Using Indian services Managing your money Choosing an entry strategy Choosing a location for your business Importing and exporting Tapping into Business Process Outsourcing (BPO) Getting started Using contracts and the Indian legal system Safeguarding your intellectual property Resolving disputes Index Acknowledgements
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