內容介紹 | |
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出版社:Chronicle Books
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ISBN:9780811872201
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作者:ERIC BAKER//TYLER BLIK
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頁數:256
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出版日期:2010-01-01
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印刷日期:2010-01-01
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包裝:平裝
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開本:16開
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版次:1
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印次:1
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Long before America was branded, we were marked--with characters and symbols, shapes and hand-lettered type. Throughout the twentieth century businesses large and small sought to establish their identities with graphics that were appetizing, accessible, and above all else, unforgettable. Design veterans Eric Baker and Tyler Blik have assembled here over 1,500 known and lesser-known trademarks from the 1920s onward, including contemporary marks and comments by today's design luminaries. This definitive collection is perfect for research, inspiration, and purevisual enjoyment.
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This comprehensive selection of marks, organized thematically
in categories that address both subject and form, offers
designers and fans of Americana the opportunity to visit graphic
treatments of days gone by. From Hallmark to KISS and everything
in between, the logos included here will surprise and inspire.
Texts by leading identity designers today, along with examples of
contemporary marks they have designed, provide insight into the
thought process of creating a memorable trademark and reveal the
importance of knowing the past in order to visualize the future.
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INTRODUCTION FROM THE EDITORS ANIMALS TRANSPORTATION FACES AND FIGURES CIRCLES AND SHAPES SCIENCE AND INDUSTRY WORLD IMPORTS EATING AND ENTERTAINMENT TYPOGRAPHY CORPORATE AMERICA
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