內容介紹 | |
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出版社:SCEPTRE
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ISBN:0340924101
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作者:STEPHEN C.LUNDIN
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頁數:165
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出版日期:2007-01-01
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印刷日期:2007-01-01
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包裝:平裝
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開本:16開
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版次:1
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印次:1
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We all sell something for a living--whether it's a brand,a vision,an education,a direction,or a service.We might even be selling a set of numbers to a board meeting,learning to a student,or cereal to an infant.This eye-opening parable is about harnessing natural energy--yours and that of those around you--in order to take your sales,and your satisfaction to the next level of success...
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We all sell something for a living--whether it's a brand,a
vision,an education,a direction,or a service.We might even be
selling a set of numbers to a board meeting,learning to a
student,or cereal to an infant.This eye-opening parable is about
harnessing natural energy--yours and that of those around you--in
order to take your sales,and your satisfaction to the next level
of success.In Top Performer,you'll meet Jim,a disciplined but
uninspired sales manager.In London on vacation--his first in
years--he meets a gentleman named Top Hat.In an engrossing
conversation,Top Hat tells him about a legendary Dublin
busker/street performer called the Rat Catcher,who engages his
audience and effortlessly charms them into parting easily with
their change.Top Hat then gives Jim an envelope to bring to the
Rat Catcher as a form of introduction.Jim is incredulous,and even
a bit suspicious.But after a trip back home,he's willing to do
anything to break out of his rut of good-to-average sales and
dogged but unfulfilling perseverance.Jim travels to Dublin,where
the Rat Catcher tells--and shows--him some surprising secrets of
his work ethic and his selling style.Jim ultimately realizes that
he needs to Claim the Pitch,Mine the Mess,Choose the
Close,and,most importantly,Juice the Jam.When Jim returns
home,he's re-energized,having learned how to Build a Circle and
Pass the Hat where it really counts--in his life,his
relationships,and his workplace.Full of action-packed and
sometimes hilarious descriptions of the real like adventures of
street performer,this engaging metaphor will appeal to anyone in
any position -and in any field,from banking to baking to
busking.In the tradition of the bestselling Fish! series this is
a deceptively simple story that contains profound advice -advice
that will help make readers into Top Performer themselves
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