Any high-ranking company in today's business world owes its success just as much to its image as to the quality of its product. This, coupled with the considerable importance of trade shows in attracting clients, has led many companies to seek the advice of some of the leading names in contemporary architecture and design when planning their trade show stands. Hence, the birth
of an entirely new discipline, combining marketing strategies and architectural creativity.

Any high-ranking company in today"s business world owes its success just as much to its image as to the quality of its product. This, coupled with the considerable importance of trade shows in attracting clients, has led many companies to seek the advice of some of the leading names in contemporary architecture and design when planning their trade show stands. Hence, the birth of an entirely new discipline, combining marketing strategies and architectural creativity. A stand must be, on the one hand, sufficiently innovative and eye-catching to attract visitors and, on the other, in perfect consonance with the product on display. Both factors are equally important; one without the other would result in an ineffective stand design. The nearly 100 stands in this collection have been selected using this dual criteria. They are examples of some of the finest work being done in architecture today, with outstanding designs displaying creative use of technology and atypical materials; and, from a marketing perspective, they succeed in conveying the company"s brand image and in attracting visitors.From one-room stalls to sprawling multi-storied stands, representing companies as diverse as footwear, automobiles and perfume, this collection covers aspectrum of design schemes: simple and classy, technologically savvy andspectacular, young and brash, sophisticated and sublime. With work from suchmasters as Fabio Novembre, Richard Hywel Evans, Simone Micheli, StefanZwicky and Zaha Hadid, we hope to provide the reader with a thorough andreliable source of inspiration.

Introduction
Mercedes-Benz. Frankfurt 2001
Ixilum
Philips AEG
Media Markt
Bisazza
Art Bit
Deutsche Post Immobilien
Jazztel
Kodak
Ecomed
Grohe
Rolf Benz
Siemens mobile
Atmosphere
Ricoh
Bertelsmann
General Electric Plastics
KPMG
Design in ZUrich
Berker
Emap
Panasonic
Gin Tonic
Gaudi
Durable
Century nidau
Mercedes-Benz. Barcelona 1999
Gira
Heidelberg Druckmaschinen AG
Mero
YelloMiles GmbH
atg. Art Technology Group
0c6
Appendi-Minimo
Windsor
Bisazza
Gandia B1asco
Microsoft
Layetana
Grundig
Azabache Rioja
Telef6nica
BMW
Siteco
VDP
EIIesse
La casa en forma
Space magazine
Audi
FIorette / VegaMayor
IngersoLL-Rand
RenauLt. BarceLona 2@@1
InnovaL
Bertrandt
Baumann
BLueprint
Mtv
Cemex
Automotive
CasaweIL
LG electronics
WeLonda
Chic
HispaLyt
Indian MotorcycLe
Info Pavillion
Systemfabrik explore!
DamLier Chrysler
Edra
Wella
Prospa
Burkhardt Leitner constructiv
Live in Spain
Looky
Knauf
Schweizer Textilverband
Mercedes-Benz. Detroit 2002
VIAG interkom
Ansorg
Esprit jewel
RenauLt. BrusseLs 2002