內容介紹 | |
-
出版社:GRAPHIS
-
ISBN:9781932026207
-
作者:B.MARTIN PEDERSEN
-
頁數:480
-
出版日期:2009-01-01
-
印刷日期:2009-01-01
-
包裝:平裝
-
開本:16開
-
版次:1
-
印次:1
-
Graphis Branding 5 presents 10 diverse case studies, up to ten pages of interviews, company profiles and visual histories of some of the biggest names in design and retail today, including: KMS, Germany's largest, independent studio who successfully produced its own Branding campaign; Landor Associates on their work to unify Wolfgang Puck's holdings, plus what it was like to brand the world's tallest building, the Burj Dubai; visual branding histories of both Coca-Cola and Vespa; Q&A with Turner Duckworth; Tazo Tea campaign and its eventual Starbucks buyout; interviews with Sandstrom Partners on their work for the new French liqueur, St-Germain; a profile of Young & Laramore's irreverent Ugly Mug Coffee campaign.
-
BrandingCaseStudies Artists AuctionHouses Broadcast Communications Computers/Software Corporate Cosmetics Designers Education Entertainment Environmental Events Fashion Film FinancialServices Food Furniture Health Non-Profit PaperCompanies Printers Products Promotions Restaurants Retail Services Sports Transportation Credits&Comments
| | |