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VBSE融合現代國際市場環境(魯班工坊工程實踐創新項目EPIP繫列教材)
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【市場價】
275-398
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172-249
【介質】 book
【ISBN】9787561861271
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內容介紹



  • 出版社:天津大學
  • ISBN:9787561861271
  • 作者:編者:徐文//胡傑林
  • 頁數:168
  • 出版日期:2018-05-01
  • 印刷日期:2018-05-01
  • 包裝:平裝
  • 開本:16開
  • 版次:1
  • 印次:1
  • 字數:260千字
  • 徐文、胡傑林編著的《VBSE融合現代國際市場環
    境(魯班工坊工程實踐創新項目EPIP繫列教材)》是“
    魯班工坊”工程實踐創新項目(EPIP)教育繫列教材
    之一。本書共包括5章,主要包括課程描述、設立公
    司、增強現實教育、商務認知和評價。本書以VBSE為
    商科教學的基本手段,通過在校園內搭建虛擬社會環
    境、模擬企業的真實場景、設置企業運作的職能部門
    崗位和流程,使國際留學生、培訓生能夠了解中國企
    業文化背景及初步掌握中國企業商務流程及所涉及到
    的業務流程。
  • Chapter One Course Description
    Section One: Course Background
    1.1.1 Virtual Business Social Environment (VBSE)
    1.1.2 Augmented Reality Education (ARE)
    Section Two: Manufacturing Business Process
    1.2.1 Warehousing Process
    1.2.2 Production Process
    1.2.3 Equipment Rules
    1.2.4 Capacity Rules
    1.2.5 Process Route
    1.2.6 Procurement Process
    1.2.7 Sales Process
    1.2.8 Market Development Process
    1.2.9 Financial Process
    1.2.10 Human Resources Process
    1.2.11 Logistics Process
    Section Three: System Operation Training
    1.3.1 Basic Operation
    1.3.2 Comprehensive Quality Test
    1.3.3 Competition for CEO
    1.3.4 Recruitment
    1.3.5 Employee Onboarding
    Chapter Two Setting up a Company
    Task One: Understanding Basic Company Information
    2.1.1 Understanding Yourself
    2.1.2 Recalling the Knowledge
    2.1.3 Challenging the Memory
    2.1.4 Course Characteristic
    Task Two: Building the Team
    2.2.1 Running for CEO
    2.2.2 Organizing Team Members
    2.2.3 Working with Virtual Company in ARE
    2.2.4 Sending the Function Cards
    Chapter Three Augmented Reality Education
    Task One: Familiar with ARE
    3.1.1 Special Function Cards
    3.1.2 Position Cognitive Cards
    3.1.3 Enterprise Cognitive Cards
    3.1.4 Production Operation Cards
    Task Two: Understanding Enterprise
    3.2.1 Understanding the Background of Enterprise
    3.2.2 Understanding the Layout of Enterprise
    3.2.3 Understanding the Structure of Organization
    3.2.4 Understanding the Rules of Operation
    3.2.5 Understanding the Rules of Production Capacity
    3.2.6 Understanding the Basic Situation of Operation
    Task Three: Understanding Basic Business
    3.3.1 Understanding Business System
    3.3.2 Understanding Enterprise Business Flow
    3.3.3 Understanding Raw Materials
    3.3.4 Understanding Enterprise Logistics Process
    3.3.5 Understanding Enterprise Information Flow
    3.3.6 Understanding Enterprise Capital Flow
    Task Four: Understanding Basic Position Information
    3.4.1 Understanding the Responsibility of Position
    3.4.2 Understanding the Position's Flow
    3.4.3 Understanding the Position's Report
    3.4.4 Understanding Position Sheets
    3.4.5 Understanding Position Data
    Chapter Four Business Cognition
    Task One: Collaboration of Production and Sales
    4.1.1 Understanding the Collaboration of Production and Sales
    4.1.2 Real Situation Matching with Business Receipts
    4.1.3 Practicing Collaboration of Production and Sales
    4.1.4 Summarizing the Value of Collaboration of Production and Sales
    4.1.5 Preliminmy Understanding of Basic Chinese Receipts (Sample Only)
    Task Two: Collaborative Purchasing
    4.2.1 Understanding Collaborative Purchasing
    4.2.2 Real Situation Matching with Business Receipts
    4.2.3 Practicing Collaborative Purchasing
    4.2.4 Preliminary Understanding of Basic Chinese Purchasing Receipt (Sample Only)
    Chapter Five Evaluation
    Task One: General Manager Meeting
    5.1.1 Checking the Schedule of Meeting
    5.1.2 General Manager Report
    5.1.3 Meeting Content
    Task Two: Analytical Thinking
    5.2.1 Sales Management
    5.2.2 Purchasing Management
    5.2.3 Warehousing Management
    5.2.4 Production Management
    5.2.5 Financial Management
    Task Three: Evaluation
    5.3.1 Evaluating Yourself
    5.3.2 Evaluating Each Other
    5.3.3 General Manager Evaluation
    5.3.4 Composite Results
    Appendix 1 Initial Data in April
    Appendix 2 Tables of Accounting Terms in Chinese and English
    References
 
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