從培養目標上看，商務英語課程的教學目的不僅僅是了解有關領域的基本知識，更重要的是能夠靈活運用英語進行有效的商務溝通，處理國際商務中的實際問題。這種變化和概念的更新給商務英語教學在內容和質量上都提出了更高的要求，這是傳統的大學英語教學所不能達到的。教育部《關於外語專業面向21世紀本科教育改革的若干意見》中也明確指出：“從根本上來講，外語是一種技能，一種載體；隻有當外語與某一被載體相結合，纔能形成專業。過去常見的是外語與文學、外語與語言學的結合。應該看到，即使在社會主義市場經濟的條件下，我國高校仍肩負著為國家培養外國語言文學學科領域的研究人員的任務。同時，我們也應當清醒地面對這樣一個現實，即我國每年僅需要少量外語與文學、外語與語言學相結合的專業人纔從事外國文學和語言學的教學和研究工作，而大量需要的則是外語與其他有關學科——如外交、經貿、法律、新聞等——結合的復合型人纔，培養這種復合型的外語專業人纔是社會主義市場經濟對外語專業教育提出的要求，也是新時代的需求。”適應這一要求，我們設計了這套繫列教材。

CHAPTER 1 Company Structure（s）
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 2 Staff Motivation
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 3 Training
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 4 Corporate Culture
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 5 Brands
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 6 Strategy
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 7 Leadership
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 8 Innovation
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 9 Business Ethics
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 10 Corporate Responsibility
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 11 Public Relations
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CIIAPTER 12 Business Environment
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

The first of these principles asserts that continuousimprovement of process outputs is crucialfor business success. The second principlecontends that business and manufacturingprocesses are measurable and controllable.The last principle asserts that sustainedquality improvement can only be achievedthrough commitment from the organizationfrom top-level management down tothe common staff or assembly workers.According to this discipline， businessprocesses are improved through theelimination of defects. The methodologywas formulated and popularized byBill Smith of Motorola. As of 2006， thiscompany declared over $17 billion savingswith the implementation of this approach.Currently， Six Sigma is a registered trade-mark and service mark of Motorola.
The two methodologies under thisapproach are represented by the acronyms，DMAIC and DMADV. The former is mainlydesigned for improving existing businessprocesses while the latter is designed forcreating new process and product designs.There are five steps involved in the DMAICmethodology. These steps are representedby each letter of this acronym. Theseare Define， Measure， Analyze， Improveand Control. What need to be definedare improvement goals that should beassociated with corporate strategy andconsumer demands. Relevant data ofcurrent processes are the aspects that needto be measured.

自20世紀90年代以來，經濟全球化逐漸滲透到社會生活的方方面面，而隨著中國加人WTO後與國際接軌程度的進一步加深，對於具有良好的英語語言技能同時精通商務知識的復合型人纔之需要日益凸顯。當今，商務英語的範疇已延伸到與商務有關的所有領域，包括營銷、管理、貿易、金融、法律、電子商務和跨文化交際等，構成了具有自己特色的完整的商務英語體繫。
從培養目標上看，商務英語課程的教學目的不僅僅是了解有關領域的基本知識，更重要的是能夠靈活運用英語進行有效的商務溝通，處理國際商務中的實際問題。這種變化和概念的更新給商務英語教學在內容和質量上都提出了更高的要求，這是傳統的大學英語教學所不能達到的。教育部《關於外語專業面向21世紀本科教育改革的若干意見》中也明確指出：“從根本上來講，外語是一種技能，一種載體；隻有當外語與某一被載體相結合，纔能形成專業。過去常見的是外語與文學、外語與語言學的結合。應該看到，即使在社會主義市場經濟的條件下，我國高校仍肩負著為國家培養外國語言文學學科領域的研究人員的任務。同時，我們也應當清醒地面對這樣一個現實，即我國每年僅需要少量外語與文學、外語與語言學相結合的專業人纔從事外國文學和語言學的教學和研究工作，而大量需要的則是外語與其他有關學科——如外交、經貿、法律、新聞等——結合的復合型人纔，培養這種復合型的外語專業人纔是社會主義市場經濟對外語專業教育提出的要求，也是新時代的需求。”適應這一要求，我們設計了這套繫列教材。