目 錄
Unit 1 Introduction of MICE Industry at Home and Abroad 國內外會展業概況...................... 1
Lesson 1 Introduction of the World MICE Industry 世界會展業概況........................................................... 2
Lesson 2 Yesterday and Today of China’s MICE Industry 中國會展業的歷史和現狀............................... 10
Unit 2 Exhibition and Conference Centers in China 中國的會展中心................................... 18
Lesson 1 Size and Location of Exhibition Centers 會展中心的面積與位置............................................... 19
Lesson 2 Space Size and Location 展臺面積與位置.................................................................................... 26
Unit 3 Preparations for the Exhibition 會展籌備................................................................................. 35
Lesson 1 Preparations by the Host 組展方的準備工作............................................................................. 36
Lesson 2 Preparations by the Exhibitors 參展方的準備工作....................................................................... 44
Unit 4 Participation in an Exhibition 參展.............................................................................................. 53
Lesson 1 Decorating: Stand Construction and Reception 布展:展臺搭建和接待..................................... 54
Lesson 2 Promotion of Exhibits, Services Provided and Delegations 展品推介、會展服務及組團參展...... 60
Lesson 3 Emergencies during the Exhibition 會展期間突發情況................................................................ 67
Unit 5 Cancellation and Move-out 退展和撤展................................................................................... 76
Lesson 1 Cancellation of Exhibit Registration 取消預訂展位...................................................................... 77
Lesson 2 Move-out 撤展................................................................................................................................ 84
Unit 6 Post-Conference Tour 會後遊...................................................................................................... 93
Unit 7 Exhibition and Conference Strategies 會展策略............................................................. 103
Lesson 1 Organizers’ Strategies 組展方的策略.......................................................................................... 104
Lesson 2 Exhibitors’ Strategies 參展商的策略........................................................................................... 110
Unit 8 Preparations for the MICE Profession 會展行業入職準備.......................................... 118
Lesson 1 Career Prospect of MICE 會展行業職業前景............................................................................. 119
Lesson 2 Qualifications for the MICE Profession 會展行業職業資格....................................................... 125
參考答案............................................................................................................................................................... 135
參考文獻............................................................................................................................................................... 149