店鋪:機械工業出版社官方旗艦店 出版社:機械工業出版社 ISBN:9787111371045 商品編碼:10026483149590 品牌:機械工業出版社(CMP) 出版時間:2012-05-01 頁數:200 字數:205000 審圖號:9787111371045 作者:瀋金輝
" 內容介紹 本書是在綜合考慮行業實際要求和現有教學資源缺乏的基礎上編寫的。它一方面有助於滿足日益國際化的會展發展需要,為國際化的招商招展以及外賓接待服務奠定基礎;另一方面它也很好地填補了專業的空缺,以任務為引導,按會展組織工作的開展順序為主軸組織教學內容,旨在培養學生的專業英語能力。 全書共,分別為場地選擇、書面材料翻譯、營銷推廣、預訂工作、會展接待注冊、現場服務、餐飲安排、社交與交流、志願者工作、旅遊服務和會展評估均按照項目教材的結構進行編寫:*一部分為課堂趣味熱身,通過討論、表演等多種方式引導學生進入學習主題;*二部分為選篇閱讀,篇幅較短,難易適中,緊扣學習主題,適當延伸課堂趣味熱身的內容,在鍛煉學生閱讀能力的同時,使其掌握專業常用詞彙和學習專業技能:第三部分為情景任務,也是本書*主要的環節,在前幾部分基礎上,創設貼近工作的情景,以任務的方式布置要求,借助角色扮演的方式進行專業英語學習;第四部分為深化練習;第五部分為行業信息補充,為學生進一步自主學習打下基礎。 本書可作為高等職業院校會展及相關專業的教學用書,也可作為會展從業人員的業務參考書。為方便教學,本書配備了電子課件等教學資源。凡選用本書作為教材的教師均可登錄機械工業出版社教材服務網www.cmpedu.com免費下載。如有問題請致信cmpgaozhi@sina.com,或致電010—88379375聯繫營銷人員。 目錄 前言 Unit 1 Venue Selection Fun start Selected article reading Situation tasks Further practice Supplementary industry info Unit 2 Written Materials Fun start Selected article reading Situation tasks Further practice Supplementary industry info Unit 3 Promotion Marketing 前言 Unit 1 Venue Selection Fun start Selected article reading Situation tasks Further practice Supplementary industry info Unit 2 Written Materials Fun start Selected article reading Situation tasks Further practice Supplementary industry info Unit 3 Promotion & Marketing Fun start Selected article reading Situation tasks Further practice Supplementary industry info Unit 4 Reservation Fun start Selected article reading Situation tasks Further practice Supplementary industry info Unit 5 Registration & Reception Fun start Selected article reading Situation tasks Further practice Supplementary industry info Unit 6 Scene Service Fun start Selected article reading Situation tasks Further practice Supplementary industry info Unit 7 Food & Beverage Fun start Selected article reading Situation tasks Further practice Supplementary industry info Unit 8 Social & Communication Activities Fun start Selected article reading Situation tasks Further practice Supplementary industry info Unit 9 Volunteer Fun start Selected article reading Situation tasks Further practice Supplementary industry info Unit 10 Travel Fun start Selected article reading Situation tasks Further practice Supplementary industry info Unit 11 Evaluation Fun start Selected article reading Situation tasks Further practice Supplementary industry info Appendix Appendix A: Frequently used event English Appendix B: Everyday English 顯示全部信息
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