●前言
二維碼索引
Chapter 1 Fundamentals of Business Communication
1.1 Letters (Traditional Mails)
1.1.1 Parts of a Business Letter
1.1.2 Forms of a Business Letter
1.1.3 Principles of Business Letter Writing
1.2 E-mails
1.2.1 Layout of an E-mail
1.2.2 Analysis of E-mail Addresses
1.2.3 E-mail Etiquette
1.2.4 Small Tips on How to Use E-mail Better
1.3 Business tcard
1.4 Other Commonly Used Methods of Communication
1.4.1 Instant Message Jargon Commonly Used When Communicating via Instant Messenger
1.4.2 Interfaces of Instant Messaging
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Garments
Exercises
Chapter 2 Establishing Business Relations
Case Study
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Toys
Notes to Text
Exercises
Chapter 3 Business Negotiations
3.1 Enquiries and Replies
3.2 Offers
3.3 Counter Offers and Re-counter Offers
3.4 Acceptance
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Arts & Crafts
Notes to Text
Exercises
Chapter 4 Sending Samples
Case Study
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Hardware Products
Notes to Text
Exercises
Chapter 5 Signing a Contract
Case Study
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Electrical Appliances
Notes to Text
Exercises
Chapter 6 Terms of Payment
6.1 Payment
6.2 Urging Establishment of L/C
6.3 L/C Amendment and Extension
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Mechanic Products
Notes to Text
Exercises
Chapter 7 Packing
Case Study
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Electronics
Notes to Text
Exercises
Chapter 8 Insurance
Case Study
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Lights
Notes to Text
Exercises
Chapter 9 Shipment
Case Study
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Mould Products
Notes to Text
Exercises
Chapter 10 Complaints and Claims
Case Study
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Chemical Products
Notes to Text
Exercises
附錄
附錄A Frequently Used Country/Area Codes
附錄B Commonly Used Telex Abbreviations
附錄C Useful Tools for Foreign Trade
附錄D Different Company Names by Country
附錄E Specimen E-mails for Cross-Border Electronic Commerce
參考文獻
本書為“‘十三五’職業教育國家規劃教材”修訂版、浙江省首批普通高校新形態教材,也是省級精品課程“外貿英語函電”的配套教材。本書根據高等職業教育“強化技能,貼近崗位”的特點和要求,在第3版的基礎上修訂而成,內容涵蓋商務書信基礎知識以及建立業務關繫、商務談判、寄樣、訂立合同、付款方式、包裝、保險、裝運、投訴和索賠等外貿業務流程。每章涉及一個外貿行業,遵循了“應用性原則”,突出了外貿信函技能的訓練。每章包括核心提示、學習目標、背最知識、案例分析(常用短語和典型例句、樣信)、小技巧、補充閱讀、常見錯誤、生詞表、行業詞彙、信函注釋及練習等版塊內容。 本書可作為高等職業院校商務英語、國際貿易等相關專業的教材,也可作為在職人員的培訓用書,還可作為成人高校學生的自學用書。