●第一篇戰略導論
1.1戰略的概念.....................................................................................4
1.2戰略的分類..........................................................................................5
1.3戰略的構成要素....................................................................................6
1.4戰略特征............................................................................................. 7
1.5戰略層次 ............................................................................................. 9
2.1概述...................................................................................................12
2.2企業戰略中幾個基本問題........................................................................15
2.3企業戰略定位.......................................................................................15
2.4市場細分.............................................................................................18
2.5鮮理論............................................................................................18
3.1概述...................................................................................................36
3.2企業發展環境分析.................................................................................37
3.3企業戰略目標設定.................................................................................39
3.4企業戰略實施.......................................................................................44
3.5企業戰略績效評價及調整........................................................................44
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