Unit 1 Competition
Lead-in
Reading: Head-to-head in the Clouds
Business Practice
Relevant Extension
Unit 2 Retailing
Lead-in
Reading: Retail's Little Guys Come Back
Business Practice
Relevant Extension
Unit 3 E-Commerce
Lead-in
Reading: Taking E-Commerce to the Next Level
Business Practice
Relevant Extension
Unit 4 Communication
Lead-in
Reading: Employees Want to Hear It "Straight" from
the Boss's Mouth
Business Practice
Relevant Extension
Unit 5 Customer Service
Lead-in
Reading: Customer Service Champs
Business Practice
Relevant Extension
Unit 6 Human Resources
Lead-in
Reading: The Search for Talent
Business Practice
Relevant Extension
Unit 7 Business Crisis
Lead-in
Reading: Why Good Times Are the Most Dangerous
Business Practice
Relevant Extension
Unit 8 Business Ethics
Lead-in
Reading: Integrating Ethics at the Core
Business Practice
Relevant Extension
Unit 9 International Trade
Lead-in
Reading：Exports Are Giving the Economy a Surprise Lift
Business Practice
Relevant Extension
Unit 10 Globalization
Lead-in
Reading：Emerging Giants
Business Practice