●Unit 1 Business Negotiation Thinking，Psychology and Language Arts商務談判思維、心理與語言藝術
Task 1 Business Negotiation Thinking商務談判思維
Task 2 Business Negotiation Psychology商務談判心理
Task 3 Language Arts in Business Negotiations商務談判語言藝術
Unit 2 Types of Business Negotiations商務談判的類型
Task 1 Domestic Business Negotiations國內商務談判
Task 2 International Business Negotiations國際商務談判
Task 3 Negotiations for Merchandise Trade商品貿易談判
Task4 Negotiations for Non-merchandise Trade非商品貿易談判
Task 5 Multi-Party and Multi-Phased Negotiations多方多階段談判
Unit 3 Preparation and Organization for Business Negotiations商務談判準備與組織
Task 1 An Introduction to International Business Negotiations認識國際商務談判
Task 2 Determinatiorf of Negotiating Goals談判目標的確定
Task 3 Information Gathering in Business Negotiation商務談判信息收集
Task 4 Avoidance of Negotiation Risks談判風險規避
Task 5 Making a Negotiation Plan談判方案的擬定
Task 6 Choices of Negotiation Styles談判方式的選擇
Unit 4 Business Negotiation Communication 商務談判溝通
Task 1 Factors and Types of Business Negotiation Communication商務談判溝通的要素和分類
Task 2 Language in Business Negotiation Communication商務談判溝通的語言
Task 3 Language Skills in Business Negotiation Communication商務談判溝通的語言技巧
Task 4 Non-verbal Language in Business Negotiation Communication商務談判溝通的行為語言
Unit 5 Strategies and Tactics for Business Negotiations商務談判策略與技巧
Task 1 Strategic Considerations策略思考
Task 2 Five Common Negotiation Strategies五項基本談判策略
Task 3 Tactics for Each Negotiation Strategy談判策略的技巧
Unit 6 Initiating Business Negotiations商務談判開局
Task 1 Creating a Good Atmosphere of Negotiations營造良好的談判氛圍
Task 2 Strategies in Initiating Negotiations談判開局策略
Task 3 Opening Statements開局陳述
Unit 7 Business Negotiation Consultation商務談判磋商
Task l Strategies of Offer報價策略
Task2 Strategies of Bargaining議價策略
Task 3 Making Concessions讓步
Unit 8 Deadlock Settlement in Business Negotiations商務談判僵局處理
Task 1 The Causes Leading to Deadlocks僵局產生的原因
Task 2 Strategies of Breaking a Deadlock突破僵局的策略
Task 3 Making a Deadlock僵局的制造
Unit 9 Business Contracts商務合同
Task 1 Strategies to Bringing to Sign a Contract合同簽訂促成策略
Task 2 Format and Content ofa Business Contract商務合同格式與內容
Task 3 Strategies for Signing a Business Contract簽訂商務合同的技巧
Unit 10 Business Negotiations on Settling Disputes商務談判糾紛處理
Task 1 The Identification of Business Disputes事故認定
Task 2 Liability Ascription責任歸屬
Task 3 Claim and Settlement索賠與理賠
Task 4 Mediation and Arbitration調解與仲裁
Unit 11 Business Negotiation Etiquette商務談判禮儀
Task 1 General Requirements of Business Negotiation Etiquette商務談判禮儀的一般要求
Task 2 Telephone Communication Etiquette電話溝通禮儀
Task 3 Meeting Etiquette會面禮儀
Task 4 Business Welcoming and Seeing-off Etiquette商務迎送禮儀
Task 5 Business Seating Etiquette座次安排商務禮儀
Unit 12 Cultures and Taboos in Business Negotiations商務談判中的文化與禁忌
Task 1 The Influence of Cultural Differences on Business Negotiation文化差異對商務談判的影響
Task 2 The Strategies of Dealing with Cultural Differences in Business NegotiatiOn商務談判中應對文化差異的策略
Task 3 Taboos of Different Negotiating Rivals不同談判對手的禁忌
Task 4 Cultural Differences and Negotiating Styles文化差異與談判風格
References
內容簡介
廖國強、艾湘華主編的《商務談判實訓：雙語/新國標應用型本科商務英語繫列規劃教材》針對社會各界英語愛好者和廣大從事內外貿業務人員及靠前貿易、靠前商務、靠前金融、靠前物流、靠前財會、電子商務、市場營銷、商務英語、經濟類、管理類、文秘類等專業的學生熟悉商務談判理論與技巧的需要而編寫。本書在編寫中注重結合當今跨文化商務談判中可能遇到的新情況、新問題，突出重點，便於讀者學習與了解參與談判時可能遇到的各種情景及溝通對策，內容緊跟靠前外經貿活動近期新發展對商務談判的需要，知識點覆蓋面廣、實用性強。通過引導進行模擬商務談判，鍛煉學習者的應變能力以及增加職場經驗，基本掌握靠前商務談判的流程，了解談判各個過程環節的要求及注意點以及風格的體現，以便把所學的知識應用到實際談判之中。全書以英文為主，中文為輔，以便以讓讀者更深刻地理解用於溝通的語言，掌握靠前商務談判的基本原則和技巧，並能流利地用英語或中文進行商務溝通......
