中歐案例中心編著的《中國工商管理國際最佳案
例獲獎精選(英文版)(精)》精選了中國工商管理國際
最佳案例大賽的獲獎作品。全部案例由英文寫作完成
，並交由資深外籍英語編輯潤色而成。本案例集的主
旨是通過對不同企業的研究，包括中資企業，以及在
華外資企業，揭示近年來中國經濟增長的實質原因和
內在邏輯，也給想了解中國企業，以及想知道如何在
華運營企業的國際企業者和研究人士一個很好的了解
窗口，以及實操性範式。本案例集的出版可以說是填
補了國際市場上中國案例研究的一個空白，具有重要
的出版意義和價值。

Introduction
1 FamilyMart: "Internet Plus" Strategy
FamilyMart's Background
The Omni-Channel Transformation of China's Retail Industry
FamilyMart's "Making Life Easier with Maxxipoint" Initiative
Products: From Offline to Online
Industry Competition
Target Customers
Membership Management
Social Media
Supply Chains
Considerations
2 Jinhuobao: A B2B E-commerce Platform for FMCG in the New Retail Era
Company Background
Innovation and Value Creation by Jinhuobao
Solving the Human Resources Problem: Jinhuotuan
Solving the Goods Problem: Jinhuobao
Solving the Warehouse Problem: Jindou Cloud Warehouse
Retailer Standardization
Challenges of the New Retail Era
The Competition Landscape
Market Players
Advantages and Disadvantages
Next Steps: Supply-Chain Finance?
3 OnePlus: A Chinese Tech Startup Aiming to Disrupt the
Global Smartphone Market
The Beginning
Gaining Momentum
Business Model of OnePlus
Razor-Thin Margins
Invite-Only Sales Model
Customer Focused Product Development
Direct to Customer
Global First Strategy
Marketing
Initial Results
Challenges
The Road Ahead
4 Huawei's Quest for Global Markets
Huawei--from Shenzhen to Global Markets
Huawei's Internationalization Strategy
Challenges in the Global Telecom Markets
5 TECNO Mobile's Growth Strategies in Africa
Background Note
TECNO Enters Africa
TECNO's Strategies in Africa
Marketing
Empowering Communities
Results
A Growing Global Footprint