《都市空間與文化想像:德萊塞小說中女工形像的文化表征》:
The dawning of consumer culture and its affiliated institutions,like advertising and the department store, changed American economic patterns and social mentality, two transformations that occasioned the rise of the value ofimage. As an entirely new way oflife, consumerism rested on commodity exchange and consumption. To promote selling, commercial institutions, like advertisements and department stores,assumed roles as ideological apparatus in that they co-authored a whole set of values to encourage material possession. The impact of image operates within the broad framework of consumerism and bears intrinsic relationship to two cultural-economic institutions: the advertisement and the department store.
The last two decades of the nineteenth century were marked by the burgeoning of consumerism, a modern lifestyle coming to full strength around the middle of the twentieth century. Advertisements created and promoted exciting images of commodities to stimulate or even invent desires to buy. The skillful commodity display in various shops, especially in department stores, made every effort to present the commodities as desirable and appealing and encouraged people to "possess" them,albeit at a certain price. The visual feast that shopping centers provided placed commercial transaction under the cloak ofinnocent pleasure and manipulated people to desire the act ofpurchasing.
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