●Part 1 Writing in International Business World
Chapter 1 An Overview of Business English Writing商務英語寫作概述
Chapter 2 Basic Structure and Format of Business Letters商務信函的結構與格式
Part 2 External Business Transactions
Chapter 3 Credit and Status Inquiries and Replies資信調查及回復
Chapter 4 Inquiries and Replies詢盤及回復
Chapter 5 Quotations,Offers and Counter Offers報價、發盤與還盤
Chapter 6 Order and Confirmation訂購和確認
Chapter 7 Packing and Shipment包裝與裝運
Chapter 8 L/C and Amendment信用證及修訂
Chapter 9 Payment and Settlement支付與結算
Chapter 10 Claims and Adjustments索賠與理賠
Part 3 International Business Communications
Chapter 11 Notices and Announcements通知與通告
Chapter 12 Memos and Minutes備忘錄與會議記錄
Chapter 13 Business Proposals商業建議書
Chapter 14 Business Reports商務報告
Chapter 15 Company and Products公司和產品介紹
Part 4 Creative Documents
Chapter 16 Advertising Planning廣告策劃書
Chapter 17 Sales Promotion促銷文案
Chapter 18 Publicity Materials宣傳材料
Chapter 19 Business Plans商業計劃書
Chapter 20 Business Agreements商務協議
Chapter 21 Business Contracts商務合同
References參考文獻