●Unit 1 recruitment
Section 1 Starting up
Section 2 Vocabulary
Section 3 Reading
Section 4 Listening
Section 5 Case Study
Section 6 Additional Case Study
Section 7 Supplementary Reading
Unit 2 Branding
Section 1 Starting up
Section 2 Vocabulary
Section 3 Reading
Section 4 Listening
Section 5 Case Study
Section 6 Additional Case Study
Section 7 Supplementary Reading
Unit 3 New Market
Section 1 Starting up
Section 2 Vocabulary
Section 3 Reading
Section 4 Listening
Section 5 Case Study
Section 6 Additional Case Study
Section 7 Supplementary Reading
Unit 4 Marketing
Section 1 Starting up
Section 2 Vocabulary
Section 3 Reading
Section 4 Listening
Section 5 Case Study
Section 6 Additional Case Study
Section 7 Supplementary Reading
Unit 5 Quality Management
Section 1 Starting up
Section 2 Vocabulary
Section 3 Reading
Section 4 Listening
Section 5 Case Study
Section 6 Additional Case Study
Section 7 Supplementary Reading
Unit 6 Staff Motivation
Section 1 Starting up
Section 2 Vocabulary
Section 3 Reading
Section 4 Listening
Section 5 Case Study
Section 6 Additional Case Study
Section 7 Supplementary Reading
Unit 7 Business Ethics
Section 1 Starting up
Section 2 Vocabulary
Section 3 Reading
Section 4 Listening
Section 5 Case Study
Section 6 Additional Case Study
Section 7 Supplementary Reading
Unit 8 Crisis Management
Section 1 Starting up
Section 2 Vocabulary
Section 3 Reading
Section 4 Listening
Section 5 Case Study
Section 6 Additional Case Study
Section 7 Supplementary Reading
Unit 9 Leadership
Section 1 Starting up
Section 2 Vocabulary
Section 3 Reading
Section 4 Listening
Section 5 Case Study
Section 6 Additional Case Study
Section 7 Supplementary Reading
Unit 10 Innovation
Section 1 Starting up
Section 2 Vocabulary
Section 3 Reading
Section 4 Listening
Section 5 Case Study
Section 6 Additional Case Study
Section 7 Supplementary Reading
Keys
Unit 1 recruitment
Unit 2 Branding
Unit 3 New Market
Unit 4 Marketing
Unit 5 Quality Management
Unit 6 Staff Motivation
Unit 7 Business Ethics
Unit 8 Crisis Management
Unit 9 Leadership
Unit 10 Innovation

本教程搜集近期新商務案例，將真實的商務場景引入教學，讓學生在汲取英語語言知識的同時，夯實商務知識，並將兩者有機結合起來，成為復合型的人纔。本教程將以商務案例為出發點，圍繞案例設計英語語言內容。本教程共計1，內容涉及招聘、品牌、新市場、營銷、質量管理、員工激勵、商業道德、危機管理、領導力、創新。圍繞一個主題，有不同的任務供課堂選擇，如詞彙、閱讀、聽力、演講、討論、寫作等。案例的選取放眼國際，充分利用網絡資源以及商科類教學案例，從真實案例入手，緊跟時代發展的步伐，力爭突出商務英語知識與商務案例分析相結合，理論與實踐相結合，讓學生在具體的語境中進行相關語言和商務技能的學習，鍛煉批判性思維和創造性思維，提高英語語言能力和解決實際商務問題的能力。