《我喬布斯(史蒂夫·喬布斯的人生智慧)》編著者哲宇。
史蒂夫·喬布斯（1955-2011），發明家、企業家、美國蘋果公司聯合創辦人、前行政總裁。1976年喬布斯和朋友成立蘋果電腦公司，他陪伴了蘋果公司數十年的起落與復興，先後領導和推出了麥金塔計算機、iMac、iPod、iPhone等風靡**億萬人的電子產品，深刻地改變了現代通訊、娛樂乃至生活的方式。2011年10月5日他因病逝世，享年56歲。喬布斯是改變世界的天纔，他憑敏銳的觸覺和過人的智慧，勇於變革，不斷創新，****資訊科技和電子產品的潮流，把電腦和電子產品變得簡約化、平民化，讓曾經是昂貴稀罕的電子產品變為現代人生活的一部分。

《我喬布斯(史蒂夫·喬布斯的人生智慧)》編著者哲宇。 隻有瘋狂到以為自己能夠改變世界的人， 纔能真的改變這個世界。 《我喬布斯(史蒂夫·喬布斯的人生智慧)》摒除一切干擾，讓你直面 喬布斯本人，最近距離感受喬布斯的思維脈動，永遠珍藏他的一生。 喬布斯曾說：我願用我所有的技術換與蘇格拉底相處的一個下午。 擁有這本書，把與喬布斯好好相處一個下午的機會送給自己，饋贈給 你珍視的人。 隻有認真思索過他說過的話，你纔會知道，他為什麼偉大。

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人真正的核心在於價值觀，而我們的決定和行為反映了我們的價值觀 。
At the core of what we are is our values, and what decisions and actions we make reflect those values. -Playboy, February 1985 如果你是個木匠，你要做一個精美*倫的抽屜，你*不會用一塊三夾 板去做它的背面，即便那面對著牆，沒人會看到。但你知道它在哪兒，所 以你還是會在背面用一塊優質的木材。這樣你晚上纔能安然入睡，你的美 學，你對品質的追求，必須貫徹到底。
When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through. -Playboy, February 1985 我想說的是，很多蘋果人賺了大錢，但他們對此毫不在乎。他們的生 活方式並沒有多大的改變。因為他們在乎的是抓住機會去嘗試什麼，去失 敗，去成功，然後成長。
I mean, a lot of them made a lot of money, but they don't really care. Their lifestyles haven't particularly changed. It was the chance to actually try something, to fail, to succeed, to grow. -Playboy, February 1985 當你成長變化的時候，外界越是強加他們對你的印像於你，你便越難 堅持做一個藝術家。這就是為什麼藝術家總是遁世的緣故。
As you are growing and changing, the more the outside world tries to reinforce an image of you that it thinks you are, the harder it is to continue to be an artist, which is why a lot of times, artists have to go. -Playboy, February 1985 我確信有意義的花錢比賺錢*難。
I'm convinced that to give away a dollar effectively is harder than to make a dollar. -Playboy, February 1985 一個人要想學會把一件事做好，就得經歷很多失敗。
One is that in order to learn how to do something well, you have to fail sometimes. -Playboy, February 1985 想出一個好點子很容易，但要實現它並不那麼簡單。當你終於有機會 去實現你的夢想時，*多的責任也會隨之而來。
It's easy to have wonderful thoughts when the chance to implement them is remote. When you've gotten to a place where you at least have a chance of implementing your ideas, there's a lot more responsibility in that. -Playboy, February 1985 蘋果究竟是什麼？蘋果人的想法與眾不同，他們想用電腦改變世界， 用電腦創造出新的東西影響世界，而不僅隻是完成一項工作。
What is Apple, after all? Apple is about people who think"outside the box", people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done. -Steve's Job: Restart Apple Time, August 18, 1997 在*大多數人的眼中，設計意味著虛飾。他們認為設計就是內部裝潢 ，代表著窗簾的材質和沙發。但在我眼裡，設計高於一切。設計是人類創 造的根本靈魂，它有效地通過產品或服務的外在表達自己。亮麗的顏色， 半透明的材質，如貝殼一般的造型--並不是iMac的全部。iMac的精髓在於 它的所有零件都為我們實現*佳客戶體驗而服務。就拿我們*新的iMac來 說，我對它做了改進，去除了風扇，因為沒有了一個整天呼呼作響的風扇 ，讓我們使用電腦時*加舒心愉快。但那並會不僅是一個"喬布斯說他不要 風扇"的決定。它需要巨大的工程支持來調整動力源和創造一個*適應電腦 運作內部結構。因此，設計*不是虛飾。設計從我們創業**天起就是我 們產品的核心。
In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together. On our latest iMac, I was adamant that we get rid of the fan, because it is much more pleasant to work on a computer that doesn't drone all the time. That was not just "Steve's decision" to pull out the fan; it required an enormous engineering effort to figure out how to manage power better and do a better job of thermal conduction through the machine. That is the furthest thing from veneer. It was at the core of the product the day we started. -Apple's One-Dollar-a-Year Man Fortune, Jan 24, 2000 P1-P41