韓金龍所著的《學術論文中的作者身份構建與自我宣傳》的創新之處主要有兩點：首先，在已有研究成果的基礎上，作者提出了一個分析模式，從“主體自我”(subjective voice)、“互文自我”(intertextual voice)和“主體間性自我”(intersu bjective voice)三個層面剖析了學術論文作者的“身份構建”的機制，進而揭示了學術論文作者“自我宣傳意圖”，為我們***、多角度地考察學術論文語篇提供了一個新的視角。其次，作者把發表在**知名學術期刊上的30篇英文學術論文作為語料，對所提出的分析模式進行了初步的實證考察，而圍繞本課題進行的實證研究也不多見。

前言
List of Tables
List of Figures
Chapter One Introduction
1.1 Overview
1.2 Institutional background for self-promotion in RAs
1.2.1 Academic research articles
1.2.2 Interpersonal interactions in RAs
1.2.3 Identity and self-promotion in RAs
1.3 The rationale and significance of the present study
1.4 Focus of the present study
1.5 Research methodology and data
1.6 Structure of the book
Chapter Two Literature Review
2.1 Overview
2.2 The genre perspective
2.2.1 Public discourse in academia as a quasi-advertising genre
2.2.2 Academic genre as a periphery member of the promotional genre colony
2.3 The discourse perspective
2.4 The lexico-grammatical perspective
2.5 Summary
Chapter Three Theoretical Framework
3.1 Overview
3.2 Identity
3.2.1 Identity and language
3.2.2 Identity and genre
3.2.3 Identity and intertextuality
3.2.4 Identity and intersubjectivity
3.2.5 Identity and rhetoric
3.3 Writer identity in academic discourse
3.3.1 Ethos and persona
3.3.2 Writer identity
3.3.3 Writer identity in the present study
3.4 Writer identity and evaluation
3.4.1 Appraisal Theory
3.4.2 Engagement reexamined
3.4.3 Evaluation in RAs
3.5 A tentative analytical framework for the present study.
3.6 Summary
Chapter Four Subjective Voice and Self-Promotion
4.1 Overview
4.2 Representation of subjective voice
4.2.1 Self-reference
4.2.2 Certainty markers
4.2.3 Attitude markers
4.3 Discoursal identity constructed in representing subjective voice
4.3.1 The construction of credibility
4.3.2 The construction of authority
4.4 Summary
Chapter Five Intertextual Voice and Self-Promotion
5.1 Overview
5.2 Intertextuality in academic genres
5.2.1 Intertextuality
5.2.2 Intertextuality in academic genres
5.3 Representation of intertextual voice
5.3.1 Merged intertextual voice
5.3.2 Non-merged intertextual voice
5.3.3 Semi-merged intertextual voice
5.4 Intertextual voice and the construction of discoursal identity
5.4.1 The construction of credibility
5.4.2 The construction of authority
5.5 Summary
Chapter Six Intersubjective Voice and Self-Promotion
6.1 Overview
6.2 The representation of intersubjective voice
6.2.1 Inclusive we
6.2.2 Shared knowledge markers
6.2.3 Hedges
6.3 The intersbujective voice and the construction of discoursal identity
6.3.1 Writer-reader solidarity and consensus
6.3.2 The construction of authority
6.4 Summary
Chapter Seven Conclusion
7.1 Overview
7.2 Major findings
7.3 Pedagogical implications
7.4 Limitations and suggestions for further research
References
Appendix Sources of the Data
Economics (EC)
Applied Linguistics (AL)
Physics (PH)
Acknowledgements