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THE E-MYTH MANAGER
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【市場價】
1068-1548
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668-968
【介質】 book
【ISBN】9780887309595
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內容介紹



  • 出版社:Harper&Row
  • ISBN:9780887309595
  • 作者:MICHAEL E. GERBER
  • 頁數:229
  • 出版日期:1998-01-01
  • 印刷日期:1998-01-01
  • 包裝:平裝
  • 開本:32開
  • 版次:1
  • 印次:1
  • To become an E-Myth manager, it's essential to know what you want, to discover your "Primary Aim," asserts Gerber in this sequel to The E-Myth: Why Most Small Businesses Don't Work and What to Do About It. He spells out what he thinks is needed: the E-Myth manager should have an entrepreneurial mind-set, be committed to making choices and must exercise full accountability. Some managers, he maintains, are on autopilot. He sets forth seven steps to establish a conscious organization in which conscious people can find meaning and success. The conscious organization manifests its vision through a high sense of purpose, order, integrity and meaning. A revolution in the "idea" of management is essential, Gerber stresses, one that helps people grow beyond their perceived limitations.
  • More than ten years after his first bestselling book, The E- Myth, changed the lives of hundreds of thousands of small-business owners, Michael E. Gerber--entrepreneur, author, and speaker extraordinaire--fires the next salvo in his highly successful E-Myth Revolution. Drawing on lessons learned from working with more than 15,000 small, medium-size, and very large organizations, Gerber has discovered the truth behind why management doesn't work and what to do about it. Unearthing the arbitrary origins of commonly held doctrines such as the omniscience of the leader (Emperor) and the most widely embraced myth of all--that we are able to manage anyone or anything other than ourselves--The E-Myth Manager offers a fresh, provocative alternative to management as we know it. It explores why every manager must take charge of his own life, reconcile his own personal vision with that of the organization, and develop an entrepreneurial mind set to achieve true success.
  • ACKNOWLEDGMENTS
    PREFACE
    INTRODUCTION
    PART 1 THE DEATH AND DYING OF AMERICAN MANAGEMENT
    1: THE MANAGERIAL MYTH
    2: THE MOTIVATION OF THE MANAGER
    3: REINVENTING THE WORK OF THE MANAGER
    4: THE EMPEROR, THE MANAGER, AND THE TECHNICIAN
    5: RECONCILING THE VISION
    PART 2 BUILDING THE ENTREPRENEURIAL ORGANIZATION
    6: GETTING STARTED
    7: THE E-MYTH MANAGER'S PRIMARY AIM
    8: THE E-MYTH MANAGER'S STRATEGIC OBJECTIVE
    9: THE E-MYTH MANAGER'S FINANCIAL STRATEGY
    10: THE E-MYTH MANAGER'S ORGANIZATIONAL STRATEGY
    11: THE E-MYTH MANAGER'S MANAGEMENT STRATEGY
    12: THE E-MYTH MANAGER'S PEOPLE STRATEGY
    13: THE E-MYTH MANAGER'S MARKETING STRATEGY EPILOGUE
 
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