內容介紹 | |
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出版社:Harper&Row
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ISBN:9780887309595
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作者:MICHAEL E. GERBER
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頁數:229
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出版日期:1998-01-01
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印刷日期:1998-01-01
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包裝:平裝
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開本:32開
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版次:1
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印次:1
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To become an E-Myth manager, it's essential to know what you want, to discover your "Primary Aim," asserts Gerber in this sequel to The E-Myth: Why Most Small Businesses Don't Work and What to Do About It. He spells out what he thinks is needed: the E-Myth manager should have an entrepreneurial mind-set, be committed to making choices and must exercise full accountability. Some managers, he maintains, are on autopilot. He sets forth seven steps to establish a conscious organization in which conscious people can find meaning and success. The conscious organization manifests its vision through a high sense of purpose, order, integrity and meaning. A revolution in the "idea" of management is essential, Gerber stresses, one that helps people grow beyond their perceived limitations.
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More than ten years after his first bestselling book, The E-
Myth, changed the lives of
hundreds of thousands of small-business owners, Michael E.
Gerber--entrepreneur,
author, and speaker extraordinaire--fires the next salvo in his
highly successful E-Myth
Revolution. Drawing on lessons learned from working with more
than 15,000 small,
medium-size, and very large organizations, Gerber has discovered
the truth behind why
management doesn't work and what to do about it. Unearthing the
arbitrary origins of
commonly held doctrines such as the omniscience of the leader
(Emperor) and the most
widely embraced myth of all--that we are able to manage anyone or
anything other than
ourselves--The E-Myth Manager offers a fresh, provocative
alternative to management as
we know it. It explores why every manager must take charge of his
own life, reconcile his
own personal vision with that of the organization, and develop an
entrepreneurial mind
set to achieve true success.
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ACKNOWLEDGMENTS PREFACE INTRODUCTION PART 1 THE DEATH AND DYING OF AMERICAN MANAGEMENT 1: THE MANAGERIAL MYTH 2: THE MOTIVATION OF THE MANAGER 3: REINVENTING THE WORK OF THE MANAGER 4: THE EMPEROR, THE MANAGER, AND THE TECHNICIAN 5: RECONCILING THE VISION PART 2 BUILDING THE ENTREPRENEURIAL ORGANIZATION 6: GETTING STARTED 7: THE E-MYTH MANAGER'S PRIMARY AIM 8: THE E-MYTH MANAGER'S STRATEGIC OBJECTIVE 9: THE E-MYTH MANAGER'S FINANCIAL STRATEGY 10: THE E-MYTH MANAGER'S ORGANIZATIONAL STRATEGY 11: THE E-MYTH MANAGER'S MANAGEMENT STRATEGY 12: THE E-MYTH MANAGER'S PEOPLE STRATEGY 13: THE E-MYTH MANAGER'S MARKETING STRATEGY EPILOGUE
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